As Apple revealed their latest version of the iPhone yesterday, rather than the classic 'one more thing', the main take-away was actually 'one less thing'. With the removal of the classic headphone port on the latest version of their flagship product, Apple are taking a characteristically risky jump into what they hope is the future.
The infographic below takes a look at the costs involved in producing the last eight iPhones and the extent to which the markup is laid on top. With the exception of the SE, Apple were cashing in on a price tag over 200 percent higher than their material and manufacturing costs. It should of course be noted that the traditionally large-scale marketing campaigns accompanying the iPhones are not factored in here. Nevertheless, Apple will be hoping their headphone gamble will pay off so they can continue milking this particular cash cow.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!