Monster brand profile in Germany 2022
How high is the brand awareness of Monster in Germany?
When it comes to energy drink consumers, brand awareness of Monster is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in Germany?
In total, 50% of German energy drink consumers say they like Monster. However, in actuality, among the 92% of German respondents who know Monster, 54% of people like the brand.
What is the usage share of Monster in Germany?
All in all, 48% of energy drink consumers in Germany use Monster. That means, of the 92% who know the brand, 52% use them.
How loyal are the consumers of Monster?
Around 37% of energy drink consumers in Germany say they are likely to use Monster again. Set in relation to the 48% usage share of the brand, this means that 77% of their consumers show loyalty to the brand.
What's the buzz around Monster in Germany?
In August 2022, about 30% of German energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Monster in Germany.
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When it comes to energy drink consumers, brand awareness of Monster is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in Germany?
In total, 50% of German energy drink consumers say they like Monster. However, in actuality, among the 92% of German respondents who know Monster, 54% of people like the brand.
What is the usage share of Monster in Germany?
All in all, 48% of energy drink consumers in Germany use Monster. That means, of the 92% who know the brand, 52% use them.
How loyal are the consumers of Monster?
Around 37% of energy drink consumers in Germany say they are likely to use Monster again. Set in relation to the 48% usage share of the brand, this means that 77% of their consumers show loyalty to the brand.
What's the buzz around Monster in Germany?
In August 2022, about 30% of German energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Monster in Germany.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
