U.S.: e-retail apparel & accessories sales share

In 2023, online fashion sales accounted for 20.54 percent of total retail e-commerce sales in the United States. Statista eCommerce Insights estimates that online fashion sales will make up a smaller fraction of the whole e-commerce market in the U.S. over the next few years. In 2027, the estimates fashion sales will account for only around 19.53 percent.

Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2027

Characteristic	Percentage of total U.S. e-retail
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includes clothing, footwear, bags & accessories; forecast adjusted for expected impact of COVID-19

Supplementary notes

Data provided by Statista Market Insights are estimates

The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.

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