In 2021, online fashion sales accounted for 23.51 percent of total retail e-commerce sales in the United States. The Statista Digital Market Outlook estimates that online fashion sales will make up a smaller fraction of the whole e-commerce market in the U.S. over the next few years. In 2025, so the estimates fashion sales will account for only around 22.23 percent.
Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025
Characteristic
Percentage of total U.S. e-retail
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Supplementary notes
Data provided by Statista Market Outlooks are estimates
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.
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Statista. (January 17, 2022). Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/forecasts/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales
Statista. "Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025." Chart. January 17, 2022. Statista. Accessed July 02, 2022. https://www.statista.com/forecasts/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales
Statista. (2022). Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/forecasts/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales
Statista. "Apparel, Footwear and Accessories Sales as Percentage of Total Retail E-commerce Sales in The United States from 2017 to 2025." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/forecasts/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales
Statista, Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2025 Statista, https://www.statista.com/forecasts/281594/share-of-apparel-and-accessories-sales-in-total-us-e-retail-sales (last visited July 02, 2022)
