Survey modules

Consumer Insights is built on several separate surveys, each designed to answer a different type of question. The table below breaks down what each one covers and if you're not sure where to start, the guide at the bottom of the page can help.

You can access all survey modules through Charts in the left sidebar.

Survey module	What's in it	Update frequency	Best for
Global Survey	The main survey and your window into the attitudes of consumers. Covers 500+ topics across industries, from media habits to purchasing behavior to attitudes toward technology. Covers 30+ countries and is updated up to four times per year.	Quarterly	Broad consumer behavior research, audience profiling, cross-country comparison.
Brand KPI	Dedicated brand tracking survey. Covers 15,000+ brands across awareness, popularity, usage, loyalty, and media buzz.	Yearly (per category)	Brand health tracking, competitive benchmarking, launch planning.
Pulse	Tracks macro and micro trends over time across 12 key industries, going beyond behavior to capture consumer sentiment, values, and attitudes.	Monthly	Trend identification, understanding the 'why' behind behavioral shifts.
Media & Touchpoints	Tracks how consumers interact with the full range of media advertising channels: TV, print, social media, streaming, podcasts, books, and more. Updated monthly in three markets.	Monthly	Media planning, channel strategy, content investment decisions.

Not sure which module to start with?

If you're building an audience or researching consumer behavior: start with the Global Survey.
If you're researching a brand: start with Brand KPIs.
If you want to understand what's driving consumer mindset: start with Pulse.
If you need to plan a media strategy: go to the Media & Touchpoints module.

Topics

Was this article helpful?

Help & faq

In our FAQs you can find the answers to most frequently asked questions.

Go to FAQs

Need help?

Feel free to contact us anytime and we will respond as quickly as possible.

Ask us something