Share of media channels on Russian advertising market 2018

While the internet was the dominant segment of the Russian advertising industry with a 43 percent share in 2018, television still encompassed 40 percent of the market. Radio and press advertising accounted for four percent of market share each over the observed period.

Advertising market distribution in Russia in 2018, by media channel

Market share
Internet43%
TV40%
Press4%
Radio4%
Out-of-home9%
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Sources

Release date

2019

Region

Russia

Survey time period

2018

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