Based on a recent ranking, Skechers was the highest-ranking footwear and apparel brand based on net online buzz. The athletic footwear brand had a net 2019 buzz score of 14.4 index points. Second-ranked Adidas had a net buzz score of 13 points. The scores are based on the YouGov BrandIndex, where respondents were asked if they had heard anything positive or negative about the brand in the preceding two weeks, and calculated by subtracting the share of negative responses from the share of positive responses for each brand.
Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score)
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YouGov. (December 31, 2019). Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1099480/apparel-footwear-brands-social-buzz-us/
YouGov. "Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score)." Chart. December 31, 2019. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1099480/apparel-footwear-brands-social-buzz-us/
YouGov. (2019). Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1099480/apparel-footwear-brands-social-buzz-us/
YouGov. "Most Popular Apparel and Footwear Brands Based on Social Media Buzz in The United States in 2019 (Index Score)." Statista, Statista Inc., 31 Dec 2019, https://www.statista.com/statistics/1099480/apparel-footwear-brands-social-buzz-us/
YouGov, Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score) Statista, https://www.statista.com/statistics/1099480/apparel-footwear-brands-social-buzz-us/ (last visited May 27, 2022)