The graph shows leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
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Leading U.S. brands on Instagram 2017, by user engagement
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Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)
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The graph shows leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
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The graph shows leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- post-level likes and comments
- Supplementary notes
- *These rankings exclude sports teams, TV shows and public figures.
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- post-level likes and comments
- Supplementary notes
- *These rankings exclude sports teams, TV shows and public figures.
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Statistics on "Brands on social media"
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Premium Statistics
- Leading brands in the United States on social media in 2017, based on user engagement (in million actions)
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- Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
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- Average audience sentiment of brands on Twitter as of 1st half 2017, by vertical
- Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)
- Distribution of video and image brand posts on Instagram as of July 2017
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