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Leading brands in the United States on Instagram in 2017, based on user engagement (in million actions)

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Leading U.S. brands on Instagram 2017, by user engagement The graph shows leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
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Number of total actions in millions
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Number of total actions in millions
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The graph shows leading U.S. brands on Instagram in 2017, based on user engagement on the social platform. As of the measured period, National Geographic had the highest user engagement with 1.53 billion total actions. Second-ranked NBA accounted for 943 million Instagram actions.
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Release date
March 2018
Region
United States
Survey time period
2017
Special properties
post-level likes and comments
Supplementary notes
*These rankings exclude sports teams, TV shows and public figures.
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