In 2020, The Shade Room was the leading U.S. brand on Instagram with 3.3 billion post-level likes and comments. Second-ranked Bleacher Report generated 2.1 billion Instagram actions on content posts.
Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions)
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Statistics on Brands on social media
User interactions
8
- Basic Statistic U.S. user interactions with brand content on social 2020, by platform
- Premium Statistic U.S. publishers social media brand content and actions change 2019
- Premium Statistic U.S. brand social media brand content and actions change 2019
- Premium Statistic U.S. users who use social media to follow brands 2020
- Basic Statistic U.S. social media activities 2019, by platform
- Basic Statistic Leading U.S. media publishers on social media 2019, by video views
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic YoY U.S. brand video engagement growth on social 2020
Leading publishers and brands
8
- Premium Statistic Engagement share of voice of U.S. brands 2019, by industry
- Premium Statistic Leading U.S. publishers on social media 2020, by user engagement
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic Leading consumer electronics brands on social media in the U.S. 2019, by actions
- Basic Statistic Leading retail brands on social media in the U.S. 2020, by actions
- Basic Statistic Leading sports media companies on social media in the U.S. 2020, by actions
- Premium Statistic Leading automotive brands on social media in the U.S. 2020, by actions
- Premium Statistic Leading travel & leisure brands on social media in the U.S. 2019, by actions
Brand sentiment
6
- Premium Statistic Top brands on social media worldwide 2019-2020, by social rank
- Basic Statistic Leading U.S. brand buzz on social media 2019
- Basic Statistic Leading U.S. apparel and footwear brand buzz on social media 2019
- Basic Statistic Leading U.S. consumer electronics brand buzz on social media 2019
- Basic Statistic Leading U.S. retail clothing brand buzz on social media 2019
- Basic Statistic Leading U.S. hair and skin care brand buzz on social media 2019
Facebook
8
- Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
- Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
- Basic Statistic Most popular Facebook fan pages 2022
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
- Basic Statistic Most popular product brands on Facebook 2020
- Basic Statistic Facebook: number of followers of popular beauty brands 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
Twitter
7
- Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
- Basic Statistic Most visible brands on Twitter worldwide 2019
- Premium Statistic Most-followed magazine brands on Twitter 2019
- Basic Statistic Average daily Twitter brand posts 2017-2019
- Basic Statistic Average weekly Twitter brand posts 2021, by vertical
- Premium Statistic Twitter brand post engagement 2022, by vertical
- Premium Statistic Global Twitter mentions of leading brands 2019, by type
Instagram
7
- Premium Statistic Leading U.S. brands on Instagram 2020, by user engagement
- Basic Statistic Instagram: most-followed beauty brands 2022
- Premium Statistic Most-followed magazine brands on Instagram 2019
- Premium Statistic Instagram: share of video and image posts 2019
- Premium Statistic Instagram brand post engagement 2022, by vertical
- Basic Statistic Average weekly Instagram brand posts 2021, by vertical
- Premium Statistic Instagram post engagement rate 2017-2020, by post type
Further related statistics
16
- Leading U.S. influencers on social media 2018, by cross-platform actions
- Global non-profit brands on Instagram 2016, by user engagement
- Top fantasy/sci-fi genre TV shows & movies in the U.S. 2017, by user engagement
- Most-followed magazine brands on social media 2019
- Most-followed magazine brands on Google+ 2017
- Most-followed magazine brands on Pinterest 2018
- Most-followed media publishers on social media in the U.S. 2016
- Most-followed magazine brands on Facebook 2019
- 2018 Winter Olympics social media post volume, by platform
- Instagram: most popular beauty brands 2021, by user engagement
- Facebook presence of insurance brands in Italy Q4 2019, by number of messages
- Most popular brands on Facebook in Hong Kong 2023, ranked by number of fans
- Millennial women: most-followed U.S. Rio 2016 Olympians on social media
- Leading car brands on Facebook India 2020, by number of fans
- Market share of the takeout food delivery service in Miami, U.S. 2021
- Leading Spanish retailers present in Germany 2015, by number of stores
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Statistics
- Leading U.S. influencers on social media 2018, by cross-platform actions
- Global non-profit brands on Instagram 2016, by user engagement
- Top fantasy/sci-fi genre TV shows & movies in the U.S. 2017, by user engagement
- Most-followed magazine brands on social media 2019
- Most-followed magazine brands on Google+ 2017
- Most-followed magazine brands on Pinterest 2018
- Most-followed media publishers on social media in the U.S. 2016
- Most-followed magazine brands on Facebook 2019
- 2018 Winter Olympics social media post volume, by platform
- Instagram: most popular beauty brands 2021, by user engagement
- Facebook presence of insurance brands in Italy Q4 2019, by number of messages
- Most popular brands on Facebook in Hong Kong 2023, ranked by number of fans
- Millennial women: most-followed U.S. Rio 2016 Olympians on social media
- Leading car brands on Facebook India 2020, by number of fans
- Market share of the takeout food delivery service in Miami, U.S. 2021
- Leading Spanish retailers present in Germany 2015, by number of stores
Shareablee. (February 9, 2021). Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions) [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/
Shareablee. "Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions)." Chart. February 9, 2021. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/
Shareablee. (2021). Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions). Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/
Shareablee. "Leading Brands in The United States on Instagram in 2020, Based on User Engagement (in Million Actions)." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/
Shareablee, Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions) Statista, https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/ (last visited March 28, 2023)
Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions) [Graph], Shareablee, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/721901/top-us-brands-by-instagram-engagement/