- Internet›
- Social Media & User-Generated Content›
Leading U.S. brands on Instagram 2018, by user engagement
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading U.S. brands on Instagram 2018, by user engagement
Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
The graph shows leading U.S. brands on Instagram in 2018, based on user engagement on the social platform. As of the measured period, the NBA had the highest user engagement with 1.39 billion total actions. Second-ranked National Geographic accounted for 1.32 billion Instagram actions.
Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
| Number of total actions in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Number of total actions in millions | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The graph shows leading U.S. brands on Instagram in 2018, based on user engagement on the social platform. As of the measured period, the NBA had the highest user engagement with 1.39 billion total actions. Second-ranked National Geographic accounted for 1.32 billion Instagram actions.
Show more- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- post-level likes and comments
- Supplementary notes
- *These rankings exclude sports teams, TV shows and public figures.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- post-level likes and comments
- Supplementary notes
- *These rankings exclude sports teams, TV shows and public figures.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Brands on social media
- 114 page/s
- English
- pptx
- Detailed references
Everything On "Brands on social media" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Brands on social media"
- User interactions
The most important statistics
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading magazine brands on social media as of December 2018, by social media followers (in millions)Most-followed magazine brands on social media 2018
- Leading channels internet users in the United States prefer to engage with brands as of October 2017U.S. leading brand engagement channels 2017
- Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by regionGlobal brand following and brand post sharing via social 2017, by region
- Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age groupOnline brand discovery through recommendations on social media 2017, by age group
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017Consequences of negative social media brand interactions in the U.S. 2017
- Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017U.S. consumer belief that social media has increased brand accountability 2017
The most important statistics
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading magazine brands on Facebook as of December 2018, by page fans (in millions)Most-followed magazine brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Average number of daily brand posts on Facebook as of 4th quarter 2017, by profile sizeAverage daily Facebook brand posts 2017, by profile size
The most important statistics
- Leading magazine brands on Twitter as of December 2018, by followers (in millions)Most-followed magazine brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Number of followers of popular video gaming brands on Twitter as of September 2018 (in millions)Leading video gaming brands on Twitter 2018, by followers
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Average number of daily brand posts on Twitter as of 4th quarter 2017, by profile sizeAverage daily Twitter brand posts 2017, by profile size
- Average number of daily brand retweets on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
The most important statistics
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Distribution of posts on Instagram as of September 2018, by typeInstagram: share of video and image posts 2018
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Leading magazine brands on Instagram as of December 2018, by followers (in millions)Most-followed magazine brands on Instagram 2018
- Number of monthly active advertisers on Instagram from February 2016 to September 2017 (in millions)Number of active advertisers on Instagram 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
- Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017Most pictured food & beverage brands found on Instagram posts worldwide as of 2017
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)Most popular verticals on Instagram worldwide 2015-2017
- Brand content
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Share of small businesses in the United States that have an active social media strategy as of October 2017U.S. small business social media strategy implementation rate 2017
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
- Most pictured brands on Twitter and Instagram worldwide as of April 2018Most visible brands on social media worldwide 2018
- Most pictured industries on Twitter and Instagram worldwide as of April 2018Most visible industries on social media worldwide 2018
- Leading brands ranked by number of Instagram posts as of December 2017 (in 1,000s)Leading brands ranked by number of Instagram posts 2017
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017Instagram: monthly image posts by brands 2016-2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading U.S. influencers on social media 2018, by cross-platform actions
- Social marketing: leading brand adoption 2012-2013
- Global non-profit brands on Instagram 2016, by user engagement
- Magazine social media presence in Finland 2015, by channel
- Most-followed media publishers on social media in the U.S. 2016
- Most-followed magazine brands on Google+ 2017
- Top media publishers on social media in the U.S. 2016, by user engagement
- Top U.S. media holding companies on social media 2017, by user engagement
- Top superhero/comic brands in the U.S. 2017, by user engagement
- Italy: Italian fashion brands with most posts on hashtag on Instagram 2018
- Most popular brands on Facebook from Nepal 2018, ranked by number of fans
- Most popular Facebook brands from Hong Kong 2017, ranked by number of fans
- U.S. holiday retail social media marketing focus 2014
- Millennial women: most-followed U.S. Rio 2016 Olympians on social media
- Ranking of watches and jewelry brands by media statements in the UK 2018-2019
- Leading French retailers present in Germany 2015, by number of stores
- Share of U.S. social TV activity on Facebook 2016, by weekday
- Most popular U.S. TV shows in 2016, by social media buzz
- U.S. product shipment value of dry pasta, dough and flour mixes 2012-2016
Studies
- Brands on social media
- Social media and politics in the United States
- Social media and events
- Social content sharing
- User-generated content
- 2018 Olympic Sports Social Media Ranking
- 2017 Olympic Sports Social Media Ranking
- Social media usage in the United States
- Social media usage in India
- Social media usage worldwide
- Mobile social media usage worldwide
- Beauty content on social media
- Mobile social media usage in the United States
- Benchmarking Study Q1 2017
- Business digitization
Statistics on "Brands on social media"
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading magazine brands on social media as of December 2018, by social media followers (in millions)
- Leading channels internet users in the United States prefer to engage with brands as of October 2017
- Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
- Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017
- Reasons for online shoppers in the United States to trust a brand online in 2017
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)
- Leading magazine brands on Facebook as of December 2018, by page fans (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Average number of daily brand posts on Facebook as of 4th quarter 2017, by profile size
- Average number of daily brand posts on Twitter as of 4th quarter 2017, by profile size
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading magazine brands on Twitter as of December 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Number of followers of popular video gaming brands on Twitter as of September 2018 (in millions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Average number of daily brand replies on Twitter as of 1st half 2018, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Distribution of posts on Instagram as of September 2018, by type
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Leading magazine brands on Instagram as of December 2018, by followers (in millions)
- Number of monthly active advertisers on Instagram from February 2016 to September 2017 (in millions)
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017
- Number of interactions per brand post on Instagram as of 4th quarter 2017, by profile size
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Share of small businesses in the United States that have an active social media strategy as of October 2017
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016
- Most pictured brands on Twitter and Instagram worldwide as of April 2018
- Most pictured industries on Twitter and Instagram worldwide as of April 2018
- Leading brands ranked by number of Instagram posts as of December 2017 (in 1,000s)
- Average number of monthly brand posts on Instagram from January to December 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Leading influencers in the United States on social media in 2018, based on total cross-platform actions (in millions)
- Social network adption rate of leading brands as of 3rd quarter 2013
- Leading non-profit brands worldwide on Instagram as of 2nd quarter 2016, based on user engagement
- Social media channels used by magazines in Finland in 2015
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)
- Leading magazine brands on Google Plus as of March 2017, by followers (in millions)
- Leading media publishers in the United States on social media as of June 2016, based on user engagement (in million actions)
- Leading media holding companies in the United States on social media as of 1st half 2017, based on user engagement (in million actions)
- Leading superhero/comic-based properties in the United States on social media as of 1st half 2017, based on user engagement (in million actions)
- Leading Italian fashion brands on Instagram in Italy as of February 2018, ranked by number of posts on hashtag (in millions)
- Most popular brands on Facebook from Nepal as of September 2018, ranked by number of fans (in millions)
- Most popular brands on Facebook from Hong Kong as of March 2017, ranked by number of fans (in millions)
- Social media sites on which U.S. retailers focus their holiday marketing efforts from 2010 to 2014
- Which Team USA athletes do you follow on social media?
- Number of media statements about watches and jewelry brands in the United Kingdom (UK) from 2018 to 2019
- Leading French retailers present in Germany in 2015, by number of chains*
- Distribution of social TV activity on Facebook in the United States as of November 2016, by weekday
- Most popular TV shows in the United States in in 2016, ranked by number of social media actions (in millions)
- Value of U.S. product shipments of dry pasta, dough and flour mixes from 2012 to 2016 (in billion U.S. dollars)*
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.