Leading U.S. brands on social media 2020, by video engagement

In 2020, the Shade Room had the highest user engagement on owned video content with 3.3 billion total video content actions (reactions, comments, shares, retweets and likes). Second ranked was the music platform Official WorldStarHipHop with roughly one billion actions on owned video content published on Facebook, Twitter, Instagram.

Leading brands in the United States on social media in 2020, based on user engagement on owned video content

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Source

In cooperation with
Shareablee
Release date

February 2021

Region

United States

Survey time period

2020

Special properties

reactions, comments, shares, retweets and likes on owned video content published by brands on Facebook, Twitter and Instagram

Supplementary notes

These rankings exclude sports teams, TV shows and public figures.

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Statistics on "Brands on social media"

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