Leading brands in the United States on social media in 2017, based on user engagement on owned video content (in million actions)

Leading U.S. brands on social media 2017, by video engagement The graph shows leading U.S. brands on social media in 2017, based on user engagement on owned video content published by brands on social platforms. As of the measured period, the NBA had the highest user engagement with 697 million total video content actions. Second ranked was the Bleacher Report which accounted for around 644 million cross-platform video actions.
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Number of total actions in millions
NBA697.05
Bleacher Report644.94
The Dodo511.85
SportsCenter467.97
5-Minute Crafts431.24
Tasty308.82
NFL253.79
National Geographic249.81
ESPN235.89
Barstool Sports232.69
Number of total actions in millions
NBA697.05
Bleacher Report644.94
The Dodo511.85
SportsCenter467.97
5-Minute Crafts431.24
Tasty308.82
NFL253.79
National Geographic249.81
ESPN235.89
Barstool Sports232.69
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Description Source More information
The graph shows leading U.S. brands on social media in 2017, based on user engagement on owned video content published by brands on social platforms. As of the measured period, the NBA had the highest user engagement with 697 million total video content actions. Second ranked was the Bleacher Report which accounted for around 644 million cross-platform video actions.
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Release date
March 2018
Region
United States
Survey time period
2017
Special properties
reactions, comments, shares, retweets and likes on owned video content published by brands on Facebook, Twitter and Instagram
Supplementary notes
These rankings exclude sports teams, TV shows and public figures.

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