Leading U.S. brands on social media 2018, by video engagement

The graph shows leading U.S. brands on social media in 2018, based on user engagement on owned video content published by brands on social platforms. As of the measured period, the House of Highlights had the highest user engagement with 1.07 billion total video content actions. Second ranked was the NBA which accounted for around 878 million cross-platform video actions.

Leading brands in the United States on social media in 2018, based on user engagement on owned video content

Number of total actions in millions
House of Highlights1,077.74
NBA878.68
Bleacher Report692.29
Barstool Sports584.63
5-Minute Crafts494.07
The Dodo423.95
NFL338.81
Tasty323.14
ESPN317.32
WWE167.7
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Source

Release date

February 2019

Region

United States

Survey time period

2018

Special properties

reactions, comments, shares, retweets and likes on owned video content published by brands on Facebook, Twitter and Instagram

Supplementary notes

These rankings exclude sports teams, TV shows and public figures.

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Statistics on "Brands on social media"

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