- Internet›
- Social Media & User-Generated Content›
Engagement share of voice of U.S. brands 2018, by industry
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Engagement share of voice of U.S. brands 2018, by industry
Leading industries of U.S. brands on social media in 2018, by share of voice
by J. Clement,
last edited
Mar 8, 2019
The graph shows leading industries of U.S. brands on social media in 2018, by share of voice. As of the measured period, publishing accounted for 40 percent of social media actions, while trailing from behind was media and entertainment with a reported amount of 26 percent.
Leading industries of U.S. brands on social media in 2018, by share of voice
| Share of voice | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of voice | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Mar 8, 2019
The graph shows leading industries of U.S. brands on social media in 2018, by share of voice. As of the measured period, publishing accounted for 40 percent of social media actions, while trailing from behind was media and entertainment with a reported amount of 26 percent.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 2018
- Special properties
- Metric: total social actions; platforms: Facebook, Twitter, Instagram, YouTube
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2018
- Special properties
- Metric: total social actions; platforms: Facebook, Twitter, Instagram, YouTube
Other statistics on the topic
Social media
Social Media & User-Generated Content
Global social networks ranked by number of users 2019
Social Media & User-Generated Content
Countries with the most Facebook users 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
Number of U.S. Facebook users 2018, by age
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage in the United States
- 179 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Social media usage in the United States"
- Overview
The most important statistics
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Number of social network users in the United States from 2017 to 2023 (in millions)United States: number of social network users 2017-2023
- Social network user penetration in the United States from 2017 to 2023United States: social network penetration 2017-2023
- Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age groupU.S. social media account ownership 2018, by age group
- Percentage of adults in the United States who use social networks as of February 2019, by genderShare of U.S. adults who use social media 2019, by gender
- Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults who use social media 2019, by age
- Leading social platforms
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular social networks in the United States in October 2018, based on monthly active users (in millions)Leading social networks in the U.S. 2018, by MAU
- Social networks accessed several times per day by internet users in the United States as of January 2018Social networks with daily U.S. user engagement 2018
- Reach of selected social networks in the United States as of February 2017, by age groupU.S. usage reach of leading social networks 2017, by age group
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Percentage of female internet users in the United States who access selected social networks as of 3rd quarter 2019Social networks: usage by female U.S. internet users 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Social media activities
The most important statistics
- Average daily time spent on selected social networks by users in the United States from 2014 to 2021 (in minutes)Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social networks by users in the United States from 2015 to 2021 (in hours.minutes)Average daily time spent on social media by U.S. users 2015-2021
- Social media usage in the United States as of August 2018, by ethnicity and daypartU.S. social media usage 2018, by ethnicity and daypart
- Which social networks do you use regularly?Social network usage by brand in the U.S. 2019
- What kinds of social media do you use regularly?Popular social media platform types in the U.S. 2017
- Which of these things have you done on social media in the past 4 weeks?Social media activities in the U.S. 2019
- Frequency of social media feature use in the United States as of February 2018, by social media platformSocial media platform features usage frequency in the United States 2018
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Mobile social
The most important statistics
- Mobile share of social media visits in the United States from 4th quarter 2017 to 2nd quarter 2019Mobile share of U.S. social media visits 2017-2019
- Most popular social networks in the United States in October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Most popular mobile social networking apps in the United States as of June 2019, by monthly users (in millions)Most popular social media apps in the U.S. 2019, by audience
- Most popular mobile social networking apps in the United States as of June 2019, by reachMost popular social media apps in the U.S. 2019, by reach
- Most popular mobile social networking apps in the United States as of June 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
- Most popular mobile social networking apps in the United States as of June 2019, by average session duration (in minutes)Most popular social media apps in the U.S. 2019, by session length
- Most popular mobile social networking apps in the United States as of June 2019, by number of monthly sessionsMost popular social media apps in the U.S. 2019, by monthly sessions
- Most popular mobile messaging apps in the United States as of June 2019, by monthly active users (in millions)Leading mobile messengers in the U.S. 2019, by users
The most important statistics
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Number of Facebook users in the United States as of January 2018, by age group (in millions)Number of U.S. Facebook users 2018, by age
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Distribution of Facebook users in the United States as of August 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Frequency of Facebook use in the United States as of 3rd quarter 2019Facebook usage frequency in the United States 2019
- Frequency of Facebook use in the United States as of February 2018, by genderFacebook usage frequency in the United States 2018, by gender
The most important statistics
- Number of Instagram users in the United States from 2017 to 2023 (in millions)Instagram: number of users in the United States 2017-2023
- Instagram penetration rate in the United States from 2018 to 2023U.S. Instagram usage rate 2018-2023
- Percentage of U.S. adults who use Instagram as of February 2019, by genderInstagram usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Instagram as of February 2019, by age groupInstagram usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Instagram as of February 2019, by educational backgroundInstagram usage reach in the United States 2019, by education
- Distribution of Instagram users in the United States as of August 2019, by age groupInstagram user share in the United States 2019, by age group
- Distribution of Instagram users in the United States as of August 2019, by genderInstagram user share in the United States 2019, by gender
- Frequency of Instagram use in the United States as of 3rd quarter 2019Instagram usage frequency in the United States 2019
- Brands on social
The most important statistics
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Leading celebrities in the United States on social media in 2018, based on total cross-platform actions (in millions)Leading U.S. celebrities on social media 2018, by cross-platform actions
- Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017U.S. consumer benefits of calling out brands on social media 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of cultural content companies in South Korea 2014, by category
- Cultural contents industry's contribution to GDP of South Korea 2014, by category
- Cultural content production costs in South Korea 2015, by industry
- Sweden: production value of the publishing activities industry 2008-2015
- Latvia: production value of the publishing activities industry 2008-2015
- Greece: production value of the publishing activities industry 2008-2015
- Italy: main publishers' employees number 2017
- Plans for subscription content of publishers in the United Kingdom (UK) 2016
- Slovenia: production value of the publishing activities industry 2008-2015
- Estonia: production value of the publishing activities industry 2008-2015
- Cultural content industry's FoF investment scale in South Korea 2015, by category
- Italy: main publishers turnover 2017
- Romania: production value of the publishing activities industry 2008-2015
- Luxembourg: production value of the publishing activities industry 2008-2015
- Germany: production value of the publishing activities industry 2008-2015
- Biggest challenges with PMPs according to publishers in the UK 2016, by revenue size
- McGraw-Hill Education revenue 2013-2018
- Employees of the publishing company Penguin Random House in Spain 2010-2015
- Value of book exports from Spain to Ibero-America 2017 by category
- Cultural content industry's FDI cases in South Korea 2016, by category
Studies
- Brands on social media
- LinkedIn
- Soccer and media in Italy
- 2018 Olympic Sports Social Media Ranking
- The Basketball League Report
- Q4 2017 Sprout Social Index
- CEOs Speaking Out On Social Media Survey 2018
- 2017 Olympic Sports Social Media Ranking
- Facebook usage in the Nordic countries
- Social media and events
- Internet usage in Belgium
- Banche e social media
- Tweets in Action: Retail
- Benchmarking Study Q3 2016
- Benchmarking Study Q1 2017
Statistics on "Social media usage in the United States"
- Social media: global penetration rate 2019, by region
- Social media: active usage penetration in selected countries 2019
- Social network users in selected countries in 2018 and 2023
- United States: number of social network users 2017-2023
- United States: social network penetration 2017-2023
- U.S. social media account ownership 2018, by age group
- Share of U.S. adults who use social media 2019, by gender
- Share of U.S. adults who use social media 2019, by age
- Share of U.S. adults who use social media 2019, by ethnicity
- Share of U.S. adults who use social media 2019, by income
- Share of U.S. adults who use social media 2019, by urbanity
- Share of U.S. adults who use social media 2019, by education
- Global social networks ranked by number of users 2019
- Leading social networks in the U.S. 2018, by MAU
- Social networks with daily U.S. user engagement 2018
- U.S. usage reach of leading social networks 2017, by age group
- Preferred social networks of U.S. teens 2012-2019
- Social networks: usage by female U.S. internet users 2019
- U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Average daily time spent on leading social networks by U.S. users 2021
- Average daily time spent on social media by U.S. users 2015-2021
- U.S. social media usage 2018, by ethnicity and daypart
- Social network usage by brand in the U.S. 2019
- Popular social media platform types in the U.S. 2017
- Social media activities in the U.S. 2019
- Social media platform features usage frequency in the United States 2018
- U.S. social media activities 2019, by platform
- Type of milestones shared by U.S. users on social media 2017
- U.S. user reasons for sharing life milestones on social media 2017
- U.S. parental awareness of children's social media accounts 2018
- Extent on newsfeed change according to U.S. social media users 2017
- Social media as a source of news in the U.S. 2018
- Frequency of social media news consumption in the U.S. 2018
- Social media: influence on political opinions of U.S. social media users 2018
- Trustworthiness of social media sites according to U.S. adults 2018
- Mobile share of U.S. social media visits 2017-2019
- Most popular mobile-only social networks in the U.S. 2018
- Most popular social media apps in the U.S. 2019, by audience
- Most popular social media apps in the U.S. 2019, by reach
- Most popular social media apps in the U.S. 2019, by engagement
- Most popular social media apps in the U.S. 2019, by session length
- Most popular social media apps in the U.S. 2019, by monthly sessions
- Leading mobile messengers in the U.S. 2019, by users
- Leading mobile messengers in the U.S. 2019, by reach
- Leading mobile messengers in the U.S. 2019, by monthly usage
- Leading mobile messengers in the U.S. 2019, by session duration
- Leading mobile messengers in the U.S. 2019, by monthly sessions
- Countries with the most Facebook users 2019
- United States: number of Facebook users 2017-2023
- Facebook: online reach in the United States 2017-2023
- Number of U.S. Facebook users 2018, by age
- Facebook: number of monthly active users in North America 2010-2019
- Facebook user share in the United States 2019, by age and gender
- Facebook usage frequency in the United States 2019
- Facebook usage frequency in the United States 2018, by gender
- Facebook usage frequency in the United States 2018, by age group
- Facebook usage reach in the United States 2019, by gender
- Facebook usage reach in the United States 2019, by age group
- Leading Facebook usage reasons in the United States 2018
- U.S. estimate how many friends and family have a Facebook account 2018
- Instagram: number of users in the United States 2017-2023
- U.S. Instagram usage rate 2018-2023
- Instagram usage reach in the United States 2019, by gender
- Instagram usage reach in the United States 2019, by age group
- Instagram usage reach in the United States 2019, by education
- Instagram user share in the United States 2019, by age group
- Instagram user share in the United States 2019, by gender
- Instagram usage frequency in the United States 2019
- Instagram usage frequency in the United States 2018, by gender
- Instagram usage frequency in the United States 2018, by age group
- Most popular fashion & beauty influencers on Instagram in the U.S. 2019
- Most popular travel influencers on Instagram in the U.S. 2019
- Engagement share of voice of U.S. brands 2018, by industry
- Leading U.S. brands on social media 2018, by user engagement
- Leading U.S. brands on Facebook 2018, by user engagement
- Leading U.S. brands on Twitter 2018, by user engagement
- Leading U.S. brands on Instagram 2018, by user engagement
- Leading U.S. brands on social media 2018, by video engagement
- Leading U.S. celebrities on social media 2018, by cross-platform actions
- U.S. consumer benefits of calling out brands on social media 2017
- U.S. Millennial interest in purchasing products discovered via social media 2017
- U.S. small business digital presence and social media usage 2018
- U.S. small business social media content 2018
- Number of cultural content companies in South Korea 2014, by category
- Cultural contents industry's contribution to GDP of South Korea 2014, by category
- Cultural content production costs in South Korea 2015, by industry
- Sweden: production value of the publishing activities industry 2008-2015
- Latvia: production value of the publishing activities industry 2008-2015
- Greece: production value of the publishing activities industry 2008-2015
- Italy: main publishers' employees number 2017
- Plans for subscription content of publishers in the United Kingdom (UK) 2016
- Slovenia: production value of the publishing activities industry 2008-2015
- Estonia: production value of the publishing activities industry 2008-2015
- Cultural content industry's FoF investment scale in South Korea 2015, by category
- Italy: main publishers turnover 2017
- Romania: production value of the publishing activities industry 2008-2015
- Luxembourg: production value of the publishing activities industry 2008-2015
- Germany: production value of the publishing activities industry 2008-2015
- Biggest challenges with PMPs according to publishers in the UK 2016, by revenue size
- McGraw-Hill Education revenue 2013-2018
- Employees of the publishing company Penguin Random House in Spain 2010-2015
- Value of book exports from Spain to Ibero-America 2017 by category
- Cultural content industry's FDI cases in South Korea 2016, by category
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.