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Leading industries of U.S. brands on social media in 2017, by share of voice

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Engagement share of voice of U.S. brands 2017, by industry The graph shows leading industries of U.S. brands on social media in 2017, by share of voice. As of the measured period, media and entertainment accounted for 43 percent of social media actions, while trailing from behind was publishing with a reported amount of 33 percent.
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Share on Social Media
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Description Source More information
The graph shows leading industries of U.S. brands on social media in 2017, by share of voice. As of the measured period, media and entertainment accounted for 43 percent of social media actions, while trailing from behind was publishing with a reported amount of 33 percent.
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Release date
March 2018
Region
United States
Survey time period
2017
Special properties
Metric: total social actions; platforms: Facebook, Twitter, Instagram, YouTube
Supplementary notes
* less than 1 percent

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