Engagement share of voice of U.S. brands 2019, by industry

The graph shows leading industries of U.S. brands on social media in 2019, by share of voice. As of the measured period, publishing accounted for 43 percent of social media actions, while trailing from behind was media and entertainment with a reported amount of 29 percent.

Leading industries of U.S. brands on social media in 2019, by share of voice

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Release date

January 2020


United States

Survey time period


Special properties

Metric: total social actions; platforms: Facebook, Twitter, Instagram

Supplementary notes

Values may not add up to 100 percent due to rounding.

The sum of all reactions, likes, comments, shares, retweets or favorites received on content posted by a property on Facebook, Twitter and Instagram.

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Statistics on "Social media usage in the United States"

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