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Italy: weekly growth trend in pure e-commerce orders from January to April 2020

While the Italian government has imposed strict rules on people's movement enforcing a nationwide lockdown in an effort to contain the coronavirus (COVID-19) outbreak, online-only brands registered a growth in the number of orders they received during the period from January to April 2020, compared to the same period of the previous year. The highest increase was recorded in the first week of April, during which pure e-commerce players recorded a growth of 87 percent in the number of orders.

Weekly year-on-year growth trend in the orders received by online-only retailers in Italy from January to April 2020

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Release date

April 2020



Survey time period

January 5 to April 12, 2020

Special properties

pure e-commerce*

Supplementary notes

* Online-only or pure e-commerce is defined by the source as "all sales across website, mobile, web, and app, of brands who trade purely digitally".

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