Most recognizable insurance brands in the UK 2020

In 2020, AA was the most famous insurance company in the United Kingdom (UK). According to a survey by YouGov, approximately 97 percent of respondents shared that they have heard of it. Aviva and BUPA completed the top three with 96 and 95 percent of brand recall respectively. AA was also the brand with the highest brand support.

Leading insurance companies in the United Kingdom (UK) in 2020, by share of recognition

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Source

Release date

April 2020

Region

United Kingdom

Survey time period

February 2019 and February 2020

Number of respondents

6,241 respondents

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Statistics on "Non-life insurance market in the UK"

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