Most recognizable insurance brands in the UK 2022
In the second quarter of 2022, AA was the most famous insurance company in the United Kingdom (UK). According to a survey by YouGov, approximately 98 percent of respondents shared that they have heard of it. Aviva and Bupa completed the top three of the list, with 94 percent of brand recall, respectively. In terms of the UK insurance brand with the highest support, Direct Line was ranked sixth, with AA taking the first place ranking.
