French employees purchase after social media exposure in 2020, by company size

Have you ever made a purchase following advertised content published on social networks?**

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Sources

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Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Avez-vous déjà réalisé un achat suite à un contenu publié sur les réseaux sociaux ?"

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Statistics on " Social media marketing in France "

Statistics on Social media marketing in France

Overview of the digital advertising market

7

Social media advertisment

8

Businesses on social media

8

Influencer marketing

7

Social media purchases

5

Opinons on social media ads

8

Further related statistics

17
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