French employees purchasing through social media by company size 2020

Considering the size of a company, this graph shows which companies made purchases following a post, ad or information posted on social networks in France in 2020. It appears that more than half of the French business decision makers who made purchases through social media were in a business with less than 10 employees (46 percent), followed by companies with 50 to 99 employees (42 percent).

Have you ever made a purchase following advertised content published on social networks?**

Characteristic	Share of respondents
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Release date

2020

More information

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Avez-vous déjà réalisé un achat suite à un contenu publié sur les réseaux sociaux ?"

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