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French opinion on collaborations between brands and influencers 2018

Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*

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Release date

March 2018

Region

France

Survey time period

March 13 - 15, 2018

Number of respondents

1,000 respondents

Age group

18 and over

Method of interview

Online survey

Supplementary notes

* The question was formulated by the source as follows: "Par rapport à la publicité traditionnelle (qu'elle soit sur papier, à la télévision ou en ligne sur internet), diriez-vous que la publicité effectuée dans les collaborations marques-influenceurs(euses) est plus, moins, ou ni plus ni moins..."

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Statistics on " Social media marketing in France "

Statistics on Social media marketing in France

Overview of the digital advertising market

7

Social media advertisment

8

Businesses on social media

8

Influencer marketing

7

Social media purchases

5

Opinons on social media ads

8

Further related statistics

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