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French opinion on collaborations between brands and influencers 2018

This survey illustrates the opinion of French people on brand-influencer advertisement collaborations compared to traditional advertising in 2018. That year, we note that among almost two thirds of the respondents, this new form of advertising was neither more nor less useful than the traditional form. Most of the respondents considered the ads to be more concealed (43 percent) and more invasive (41 percent) than traditional marketing.

Compared to traditional advertising, what do you think of brand-influencer advertisment collaborations?*

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Release date

March 2018



Survey time period

March 13 - 15, 2018

Number of respondents

1,000 respondents

Age group

18 and over

Method of interview

Online survey

Supplementary notes

* The question was formulated by the source as follows: "Par rapport à la publicité traditionnelle (qu'elle soit sur papier, à la télévision ou en ligne sur internet), diriez-vous que la publicité effectuée dans les collaborations marques-influenceurs(euses) est plus, moins, ou ni plus ni moins..."

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Statistics on "Social media marketing in France"

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