The graph shows which age group of company representatives made purchases following a post, ad or information posted on social networks in France in 2020. It appears that more than half of the French business decision makers who made purchases through a triggered interest on social media were younger than 30 years of age. Those aged over 60 were the least represented group in terms of purchases made through social media.
Have you ever made a purchase following advertised content published on social networks?**
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Statistics on Social media marketing in France
Overview of the digital advertising market
7
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
- Premium Statistic Digital advertising expenditure in France 2007-2019
- Premium Statistic Digital advertising market value in France 2019 to 2023
- Premium Statistic Digital ad spend in France 2021, by format
- Basic Statistic Meta: advertising revenue worldwide 2009-2021
- Basic Statistic Twitter: annual revenue 2010-2021, by segment
- Premium Statistic Snapchat: global advertising revenue 2017-2026
Social media advertisment
8
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Social media advertising investment distribution in France 2018-2020, by device
- Premium Statistic Digital Market Outlook: social media ad revenue in France 2017-2026, by device
- Premium Statistic Mobile display advertising spending on and off social networks in France 2013-2018
- Premium Statistic Digital advertising investments planned by French companies 2018, by media
- Premium Statistic Corporate budget devoted to mobile marketing in France in 2018
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Leading social media in France 2021, by social ad spend share
Businesses on social media
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- Basic Statistic Share of companies using social networks in Europe by country 2019
- Premium Statistic Share of enterprises active on social networks in France 2019, by industry
- Premium Statistic Social networks most used by B2B and B2C companies in France 2021
- Premium Statistic Favorite social networks for community managers to broadcast ads on in France in 2018
- Premium Statistic Ranking of social networks with the best organic reach for companies in France 2019
- Premium Statistic Most implemented social media programs in companies in France 2018
- Premium Statistic Perceived type of interactions bewteen companies and social network users France 2020
- Premium Statistic The use of social networks for professional purposes in France 2018-2019
Influencer marketing
7
- Premium Statistic Tourism and travel Instagram accounts with the most followers in France August 2020
- Premium Statistic Most followed cars and motorcycles Instagram accounts in France August 2020
- Premium Statistic Instagram video game accounts with the most followers in France 2020
- Premium Statistic Instagram fitness and yoga accounts with the most followers in France 2020
- Premium Statistic Networks most used for partnership requests among influencers in France 2017-2020
- Premium Statistic Subject areas in which influencers are the most followed in France 2018
- Premium Statistic Engagement rate of social media platforms according to influencer type in France 2020
Social media purchases
5
- Premium Statistic France's favorite social networks for shopping in 2019
- Premium Statistic Preferred social media platforms for marketing professional purchases France 2020
- Premium Statistic Ways B2B professionals find out information that leads them to a purchase France 2020
- Premium Statistic French employees who bought something after seeing it on social media 2020, by age
- Premium Statistic French employees purchase after social media exposure in 2020, by company size
Opinons on social media ads
8
- Premium Statistic Factors for good content on social media according to B2B professionals France 2020
- Premium Statistic Opinion of B2B professionals on the relevance of social media posts in France in 2020
- Premium Statistic Share of French people feeling influenced in their purchases 2018
- Basic Statistic Opinion of the French about the use of their data by social networks 2016
- Premium Statistic Opinion regarding the interaction between brands and influencers in France 2018
- Premium Statistic Attitudes towards online advertising in France 2022
- Premium Statistic Social networks and advertising: knowledge of young French students 2019
- Premium Statistic French opinion on collaborations between brands and influencers 2018
Further related statistics
17
- Time of day social media is used in the Australian Capital Territory 2018
- Teenagers aged 13 and below using social networks in France 2017-2019, by platform
- Time of day social media is used in Victoria, Australia 2018
- Social networks usage main reason for sales persons in France 2019
- Time of day social media is used in Tasmania, Australia 2018
- Time of day social media is used in the Northern Territory, Australia 2018
- Time of day social media is used in Western Australia 2018
- Penetration rate of social network among persons aged 16-25 years France 2017-2020
- Time of day social media is used in South Australia 2018
- Number of monthly users of social network in France 2020
- Time of day social media is used in Queensland, Australia 2018
- Italy: negative effects of social media usage 2017
- Reasons for not using social networking sites 2018
- Frequency of social networking in the age group of 45-54 years in Finland 2021
- Frequency small and medium businesses update social media Australia 2012-2018
- U.S. consumers likelihood to purchase home environment products in 12 months 2018
- Global environmentally conscious consumers' demand for products 2016, by region
Further Content: You might find this interesting as well
Statistics
- Time of day social media is used in the Australian Capital Territory 2018
- Teenagers aged 13 and below using social networks in France 2017-2019, by platform
- Time of day social media is used in Victoria, Australia 2018
- Social networks usage main reason for sales persons in France 2019
- Time of day social media is used in Tasmania, Australia 2018
- Time of day social media is used in the Northern Territory, Australia 2018
- Time of day social media is used in Western Australia 2018
- Penetration rate of social network among persons aged 16-25 years France 2017-2020
- Time of day social media is used in South Australia 2018
- Number of monthly users of social network in France 2020
- Time of day social media is used in Queensland, Australia 2018
- Italy: negative effects of social media usage 2017
- Reasons for not using social networking sites 2018
- Frequency of social networking in the age group of 45-54 years in Finland 2021
- Frequency small and medium businesses update social media Australia 2012-2018
- U.S. consumers likelihood to purchase home environment products in 12 months 2018
- Global environmentally conscious consumers' demand for products 2016, by region
Intuiti. (July 8, 2020). Have you ever made a purchase following advertised content published on social networks?** [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/
Intuiti. "Have you ever made a purchase following advertised content published on social networks?**." Chart. July 8, 2020. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/
Intuiti. (2020). Have you ever made a purchase following advertised content published on social networks?**. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/
Intuiti. "Have You Ever Made a Purchase following Advertised Content Published on Social Networks?**." Statista, Statista Inc., 8 Jul 2020, https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/
Intuiti, Have you ever made a purchase following advertised content published on social networks?** Statista, https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/ (last visited February 02, 2023)
Have you ever made a purchase following advertised content published on social networks?** [Graph], Intuiti, July 8, 2020. [Online]. Available: https://www.statista.com/statistics/1132068/employees-purchases-through-social-media-france/