• Most adopted social media programs in French companies 2018

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This statistic displays the ranking of the social programs most implemented by French companies in 2018. It appears that 46 percent of the respondents adopted social media advertising strategies, and 26 percent of French companies elaborated influencer marketing programs.

Ranking of the most implemented social media programs by companies in France in 2018, by type of program*

Characteristic	Share of respondents
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Release date

September 2018

More information

Region

France

Survey time period

March to July 2018

Number of respondents

427 respondents

Method of interview

Face-to-face interview, online survey

Supplementary notes

The source adds the following information: "échantillon de 427 répondants professionnels, utilisateurs de médias sociaux, responsables ou impliqués dans la gestion des médias sociaux, et ayant répondu à la totalité de ce questionnaire. Il s'agit d'une étude constituée sur la base de réponses volontaires et non d'un échantillon constitué selon la méthode des quotas."

*The source adds the following information: "(avec stratégie, plan de formation, indicateurs de mesure de performance)"