Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Factors for good content on social media according to B2B professionals France 2020

French marketing managers, active for the online representation of their brands or companies, have been asked which factors they appreciated the most when reading through posts online in 2020. The majority (66 percent) mentioned case studies as a particular interest, followed by posts showing expert opinions. Posts with interesting approaches towards a controverse topic was mentioned by almost 60 percent of respondents. Humor was another appreciated side effect of online posts, mentioned by 33 percent of French B2B professionals in 2020.

What are the factors that make you appreciate the social media posts the most?**

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until November 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Quels sont les facteurs qui vous font le plus appr├ęcier les contenus ?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Social media marketing in France"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.