Factors for good content on social media according to B2B professionals France 2020

Published by
Stacy Jo Dixon,
Jul 19, 2022
French marketing managers, active for the online representation of their brands or companies, have been asked which factors they appreciated the most when reading through posts online in 2020. The majority (66 percent) mentioned case studies as a particular interest, followed by posts showing expert opinions. Posts with interesting approaches towards a controverse topic was mentioned by almost 60 percent of respondents. Humor was another appreciated side effect of online posts, mentioned by 33 percent of French B2B professionals in 2020.

What are the factors that make you appreciate the social media posts the most?**

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Sources

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Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Quels sont les facteurs qui vous font le plus apprécier les contenus ?"

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