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Social networks and advertising: knowledge of young French students 2019

This survey proposes to discover the share of the main advertising practices that social networks can use according to young French students in 2019. Thus, 47 percent of young French people were aware of the geolocation data used by social networks. More than 75 percent of young people were aware of the possibility of receiving targeted ads, depending on one's feed activity and according to what was published. In particular, around 64 percent of young people were aware of the fact that social networks could possibility resell or use one's published content.

Share of advertising practices that social networks can use in France in 2019, according to young students

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Sources

Release date

October 2019

Region

France

Survey time period

2019

Number of respondents

1,921 respondents

Age group

11 to 14 years old

Special properties

6th and 7th graders

Method of interview

Online interview

Supplementary notes

* The number of respondents does not match the total sample.
The source indicates that the respondents were interviewed using video interviews.

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Statistics on "Social media marketing in France"

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