COVID-19: digital strategies of SMEs in Mexico

According to a 2020 survey carried out among small and medium-sized enterprises in Mexico, the main priority for SMEs that had already incorporated online sales was to strengthen this channel. Meanwhile, 52 percent of businesses that still used traditional sales methods said that selling products online was part of their short-term strategy to overcome the COVID-19 crisis.

Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company

Characteristic	SME selling online	SME not selling online
Strengthening internet sales	68%	-
Strengthening digital communication (social networks, search engines, advertisements on websites, etc.)	55%	35%
Digitalization of customer services	25%	16%
Implementation of programs for remote project management, videoconferencing	23%	13%
More internal communication/meetings via internet to streamline tasks	21%	18%
Digitalization of internal services	14%	13%
Start selling products on the Internet	-	52%

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Release date

July 2020

More information

Region

Mexico

Survey time period

May 18 to June 6, 2020

Number of respondents

296 selling online and 165 not selling online*

Method of interview

Online survey

Supplementary notes

* Manufacturing companies registered in GS1 Mexico's contact list, with a yearly turnover under 50 million Mexican pesos.

To the question: "What short-term strategies are you implementing in your company to get through this period?" ("¿Qué estrategias a corto plazo están implementando en tu empresa para sobrellevar este periodo?")

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