According to the report published by PPRO, the fashion segment accounted for half of the e-commerce market in Hong Kong in 2022. Approximately 15 percent of the online purchases were food and personal care products.
Leading e-commerce segments in Hong Kong in 2022, based on market share
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PPRO. (April 18, 2023). Leading e-commerce segments in Hong Kong in 2022, based on market share [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/
PPRO. "Leading e-commerce segments in Hong Kong in 2022, based on market share." Chart. April 18, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/
PPRO. (2023). Leading e-commerce segments in Hong Kong in 2022, based on market share. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/
PPRO. "Leading E-commerce Segments in Hong Kong in 2022, Based on Market Share." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/
PPRO, Leading e-commerce segments in Hong Kong in 2022, based on market share Statista, https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/ (last visited October 31, 2024)
Leading e-commerce segments in Hong Kong in 2022, based on market share [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1176653/hong-kong-leading-ecommerce-segments-market-share/