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Leading search results for "board games" during Black Friday in the UK 2020

During Black Friday 2020, approximately seven in ten search results for the search term "board games" on Very.co.uk were accounted for by Hasbro branded items. Consumers using the same search query on Amazon were more likely to come across the Exploding Kittens brand. Overall, what brands consumers might have come across during Black Friday, heavily depends on the online webshop they were using that day.

Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer

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Source

In cooperation with
Edge by Ascential
Release date

November 2020

Region

United Kingdom

Survey time period

November 27, 2020

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Statistics on "Mobile search in the United Kingdom (UK)"

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