OOH audience exposure growth predictions in the UK 2021, by location
In a March 2021 study of the out-of-home advertising market in the United Kingdom it was predicted that along with lifting of restrictions the OOH ad exposure will be gradually rising in the country. The first location to see the biggest change compared to a regular OOH advertising period would be roadside, at 25 percent growth in exposure, followed by small and large formats with 11 and six percent increase, respectively. Given that the country fully reopens by June 2021, the OOH industry will see lift in audience exposure of up to 40 percent.
