Beyond the role of social and exchange platforms, social networks have above all become formidable levers for e-commerce with a race for new features to make the shopping experience as smooth as possible. Also, alongside Amazon and Google among the search engines most used by regular buyers for their online purchases: Facebook (18 percent), Instagram (19 percent) YouTube (14 percent) or even Pinterest (11 percent) were found in France in 2021.
Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021
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Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021
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* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."
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Ad's up Consulting. (May 26, 2021). Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021 [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/
Ad's up Consulting. "Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021." Chart. May 26, 2021. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/
Ad's up Consulting. (2021). Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/
Ad's up Consulting. "Most Popular Digital Advertising Platforms Used by French People Who Regularly or Occasionally Shop Online in 2021." Statista, Statista Inc., 26 May 2021, https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/
Ad's up Consulting, Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021 Statista, https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/ (last visited April 05, 2025)
Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021 [Graph], Ad's up Consulting, May 26, 2021. [Online]. Available: https://www.statista.com/statistics/1243084/digital-ad-platform-popular-online-shoppers/
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