Popular items among holiday shoppers in India 2023, by age

Published by A. Minhas, Dec 11, 2023
According to a survey conducted by Rakuten Insight in November 2023, consumer electronics, apparel and footwear, and jewelry and fashion accessories were the most popular among Indian consumers across the age group. Consumer electronics were most popular among respondents between 25 and 34 years old, around 68 percent of which intended to or already bought items in this category.

Most popular items to buy among consumers during holiday period in India as of November 2023, by age

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

19,520 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question in the survey: "What items are you planning to buy/did you buy during the holiday shopping period?"

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