During a December 2020 survey carried out among consumers from six European countries, 75 percent of respondents stated that they would prefer today's internet with mostly free content and targeted ads, rather than an internet with no targeted ads with most content paid for; 25 percent of interviewees was of the opposite opinion.
Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020
Original question: "Which version of the internet would you prefer?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=403,
Sweden: n=410,
United Kingdom: n=402.
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Le Blog du Modérateur. (April 30, 2021). Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. "Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020." Chart. April 30, 2021. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. (2021). Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. "Preference towards Free, Ad-supported versus Paid-for, Ad-free Online Content among Consumers in Europe as of December 2020." Statista, Statista Inc., 30 Apr 2021, https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur, Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 Statista, https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/ (last visited September 19, 2024)
Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 [Graph], Le Blog du Modérateur, April 30, 2021. [Online]. Available: https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/