Instagram: U.S. engagement rates of influencers 2023, by followers

Published by
Stacy Jo Dixon,
Jul 17, 2023
Between January and June 2023 in the United States, Instagram influencers with an audience of between five and 10 thousand followers had an average engagement rate of 5.15 percent. This was the highest among all influencers using the platform. Instagram influencers with over one million followers achieved an engagement rate of 2.54 percent.

Engagement rates of influencers on Instagram in the United States as of June 2023, by followers

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Release date

June 2023

Region

United States

Survey time period

January 1 to June 14, 2023

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2.35 million Instagram accounts analyzed

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