During a 2022 survey carried out among consumers from the United States, 44 percent of responding millennials reported using emails to contact brands. The same was true for 46 percent of respondents from Generation Z.
Use of social media to contact brands among consumers in the United States as of June 2022, by age group
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Statistics on Social media usage in the United States
Overview
5
- Basic Statistic Social media: active usage penetration in selected countries and territories 2023
- Premium Statistic Social media: global penetration rate 2023, by region
- Basic Statistic Social network users in selected countries in 2022 and 2027
- Basic Statistic Social media users in the United States 2019-2028
- Premium Statistic United States: social network penetration 2018-2027
Benchmarks
8
- Premium Statistic Most used social media platforms by type in the U.S. 2022
- Premium Statistic Social network usage by brand in the U.S. 2022
- Basic Statistic Most downloaded social media apps U.S. 2022
- Premium Statistic Leading iPhone social media apps in the U.S. 2022, by downloads
- Premium Statistic Leading mobile apps in the United States 2023, by unique visitors
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic U.S. adult and teen Instagram and Tiktok usage 2020-2021
- Basic Statistic Favorite social networks of U.S. teens 2012-2021
Usage
7
- Premium Statistic Average daily media use in the U.S. 2022, by medium
- Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
- Premium Statistic Most common social media activities in the U.S. 2022
- Basic Statistic U.S. users daily engagement with leading social media platforms 2022
- Basic Statistic U.S. social media interactions per article 2022, by topic
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
- Premium Statistic U.S. young users daily media activities during the COVID-19 pandemic 2021, by age
Facebook
8
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Facebook users in the United States 2018-2027
- Basic Statistic United States: Facebook usage penetration 2018-2027
- Basic Statistic Facebook: monthly active users in North America 2010-2022
- Premium Statistic U.S. Facebook users 2022, by age and gender
- Basic Statistic Facebook usage reach in the United States 2021, by gender
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Facebook usage reach in the United States 2021, by education
Instagram
8
- Premium Statistic Instagram users in the United States 2018-2027
- Basic Statistic U.S. Instagram users 2022, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by gender
- Premium Statistic Instagram monthly active user ratio in the U.S. 2021, by frequency
- Basic Statistic Rate of Instagram user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable impression of Instagram 2022
TikTok
8
- Basic Statistic TikTok: number of users in the United States 20219-2025
- Basic Statistic U.S. TikTok user development 2019-2025
- Premium Statistic TikTok usage distribution in the U.S. 2022, by age
- Premium Statistic U.S. TikTok usage frequency 2021
- Premium Statistic U.S. TikTok usage frequency 2021, by gender
- Premium Statistic U.S. TikTok usage frequency 2021, by household income
- Premium Statistic Rate of TikTok user activity in the U.S. 2021
- Basic Statistic U.S. adults who have a favorable opinion of TikTok 2021
Other major platforms
5
- Premium Statistic Twitter users in the United States 2018-2027
- Premium Statistic Number of LinkedIn users in the United States 2018-2027
- Premium Statistic Pinterest users in the United States 2018-2027
- Premium Statistic Reddit users in the United States 2018-2027
- Premium Statistic SnapChat users in the United States 2018-2027
Social media brand profiles
8
- Basic Statistic Most well-known social networks in the United States 2022
- Premium Statistic Facebook brand profile in the United States 2022
- Premium Statistic Instagram brand profile in the United States 2022
- Premium Statistic TikTok brand profile in the United States 2022
- Premium Statistic Twitter brand profile in the United States 2022
- Premium Statistic LinkedIn brand profile in the United States 2022
- Premium Statistic Pinterest brand profile in the United States 2022
- Premium Statistic Reddit brand profile in the United States 2022
Marketing
7
- Premium Statistic Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026
- Premium Statistic Digital Market Outlook: social media ad spend change in the U.S. 2018-2026
- Premium Statistic Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026
- Premium Statistic Social media ad spend growth in the U.S. 2018-2026
Opinions
5
- Basic Statistic U.S. internet users who think social media is good or bad for society 2021
- Basic Statistic U.S. adults supporting verification to create social media profile 2022, by age group
- Basic Statistic U.S. adults supporting ID verification to create social media profile 2022, by gender
- Basic Statistic U.S. adults on the metaverse replacing social media 2021
- Basic Statistic U.S. Gen Z opinion of social media appearance 2021
Further related statistics
21
- U.S. consumer satisfaction with chatbot customer service 2022
- Social media usage for digital marketing in India 2022, by marketing content type
- Social media usage of enterprises in the European Union 2021, by type and size
- Social media usage of enterprises in the European Union 2021, by type and activity
- Most important social media platforms for marketers worldwide 2022
- Social media platforms used by marketers worldwide 2022
- Social media platforms used by marketers worldwide 2022, by target group
- Most important social media platforms for global B2B & B2C marketers 2022
- Popularity of influencers in Spain 2022
- KPIs used to measure digital customer service effect in the Netherlands in 2018
- Top social media platforms of UK fashion & lifestyle shoppers 2022
- Time spent on Twitter by UK fashion & lifestyle shoppers per day 2022
- Time spent on Pinterest by UK fashion & lifestyle shoppers per day 2022
- Usage of Twitter for marketing purposes worldwide 2022
- Time spent on YouTube by UK fashion & lifestyle shoppers per day 2022
- Time spent on Snapchat by UK fashion & lifestyle shoppers per day 2022
- Social network usage of countries inside the European Union 2014-2021, by country
- Use of online chat to contact brands in the U.S. 2022, by generation
- Acceptable reasons to be contacted by a brand in the U.S. 2022
- Use of email to contact brands in the U.S. 2022, by generation
- Acceptable reasons for Gen Z to be contacted by a brand in the U.S. 2022
Further Content: You might find this interesting as well
Latana. (September 27, 2022). Use of social media to contact brands among consumers in the United States as of June 2022, by age group [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/
Latana. "Use of social media to contact brands among consumers in the United States as of June 2022, by age group." Chart. September 27, 2022. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/
Latana. (2022). Use of social media to contact brands among consumers in the United States as of June 2022, by age group. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/
Latana. "Use of Social Media to Contact Brands among Consumers in The United States as of June 2022, by Age Group." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/
Latana, Use of social media to contact brands among consumers in the United States as of June 2022, by age group Statista, https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/ (last visited March 28, 2023)
Use of social media to contact brands among consumers in the United States as of June 2022, by age group [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338458/use-social-media-contact-brands-usa/