Audience spending in the entertainment industry in Italy 1936-2021, by type

Published by Statista Research Department, Feb 2, 2023
Between 1936 and 1981, cinema accounted for the highest audience expenditure in the entertainment industry in Italy, reaching a peak of nearly 2.1 billion euros in 1974 (based on 2021 constant values). From 1982 onwards, audience spending associated with entertainment events surpassed cinema, experiencing a relatively increasing trend until 2020, when - due to the impact of the coronavirus (COVID-19) pandemic - audience expenditure across all segments dropped sharply. Due to the health crisis, the total audience expenditure in the Italian entertainment industry totaled roughly 1.1 billion euros in 2021, the lowest figure recorded since 1948.

Audience expenditure in the entertainment industry in Italy from 1936 to 2021, by type (in million euros)

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Release date

November 2022

Region

Italy

Survey time period

1936 to 2021

Special properties

figures are in constant 2021 million euros

Supplementary notes

Audience expenditure includes the expenditure at the box office and other types of spending. All original data in Italian lire (up to the year 1999) and euros (since the year 2000) have been deflated and recalculated in constant 2021 euros.

The source advises caution when looking at these figures because of the variations that occurred in the definitions, classifications, and survey methodologies adopted during the period considered. In this respect, figures related to entertainment events for the years 2000, 2001, 2004, and 2005 have not been included in the statistic as they could not be compared with other years. Furthermore, 2002 and 2003 data for entertainment events and the total audience expenditure were not available.

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