Most valuable B2B brands worldwide 2023
Microsoft was the world's most valuable business-to-business (B2B) brand in 2023. The technology company had a brand value of 137.5 billion U.S. dollars, nearly of Amazon (70.6 billion dollars), the second most valuable B2B brand. The power utility State Grid Corporation of China ranked third, with a brand value of nearly 59 billion U.S. dollars.