In May 2023, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 6.56 U.S. dollars and was the highest among the presented countries. In France, the value stood at 1.33 U.S. dollars.
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (May 31, 2023). Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars)." Chart. May 31, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/
Semrush. (2023). Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising for Marketing and Advertising Services in Selected Countries Worldwide in May 2023 (in U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/ (last visited November 01, 2024)
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars) [Graph], Semrush, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1402637/marketing-advertising-googleads-cpc/