Consumers' willingness to pay for humanely raised products in the U.S. 2013

Americans' willingness to pay (WTP) for high quality, humanely raised products in 2013, by price markup*

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Source

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Release date

September 2013

Region

United States

Survey time period

2013

Number of respondents

2,634 respondents

Age group

18 years and older

Supplementary notes

* The original question ran as follows: Humanely raised certified products currently cost more than normal products. What is the most you are willing to pay for high quality, humanely raised products?
The source does not specify the type of survey.

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