Looking forward, how would you expect your company’s expenditure on e-mail to change?

Expected change in B2B and B2C e-mail marketing spend in the United Kingdom (UK) 2013 This statistic shows anticipated B2B and B2C e-mail marketing expenditure change in the United Kingdom as of 2013. Of B2B marketers, 49 percent reported expecting an increase in e-mail marketing spending.
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IncreaseStay the sameDecrease
B2B49%46%5%
B2C63%33%4%
Total56%40%4%
IncreaseStay the sameDecrease
B2B49%46%5%
B2C63%33%4%
Total56%40%4%
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This statistic shows anticipated B2B and B2C e-mail marketing expenditure change in the United Kingdom as of 2013. Of B2B marketers, 49 percent reported expecting an increase in e-mail marketing spending.
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Release date
February 2014
Region
United Kingdom
Survey time period
October, November and December 2013
Number of respondents
128 respondents
Special properties
marketers
Method of interview
Online interview
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