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How much is the approximate return you get back for every pound spent on e-mail marketing?
B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
This statistic displays B2B and B2C e-mail marketing return on investment in the United Kingdom in 2013. In 2012, 32 percent of B2B marketers reported an ROI of six to ten British pounds. ROI was more evenly distributed in B2C marketing.
How much is the approximate return you get back for every pound spent on e-mail marketing?
Return per pound spentB2BB2C
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Sources

Release date

February 2014

Region

United Kingdom

Survey time period

October, November and December 2013

Number of respondents

128 respondents

Special properties

marketers

Method of interview

Online survey

B2B and B2C e-mail marketing return on investment (ROI) in the UK 2013
This statistic displays B2B and B2C e-mail marketing return on investment in the United Kingdom in 2013. In 2012, 32 percent of B2B marketers reported an ROI of six to ten British pounds. ROI was more evenly distributed in B2C marketing.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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