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Europe: digital share of ad spend 2009-2021

Published by Statista Research Department, Jan 6, 2023
In 2021, digital advertising made 59 percent of total advertising spending in Europe. The share ore than tripled, compared to what was reported in 2009. In that period, digital ad expenditure in Europe increased from 18.5 to 92 billion euros.

Share of digital in advertising spending in Europe in selected years between 2009 and 2021

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Release date

May 2022

Region

Europe

Survey time period

2009, 2018 to 2021

Supplementary notes

Figures for the period 2018 to 2020 were retrieved from earlier publications.

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Statistics on " Digital advertising in Europe "

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Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

6

Marketer insights

7

Further related statistics

14

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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