In 2020, digital advertising made 56.5 percent of total advertising spending in Europe. The share nearly tripled, compared to what was reported in 2009. In that period, digital ad expenditure in Europe increased from 18.5 to 69.4 billion euros.
Share of digital in advertising spending in Europe from 2009 to 2020
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IAB Europe. (May 15, 2021). Share of digital in advertising spending in Europe from 2009 to 2020 [Graph]. In Statista. Retrieved January 24, 2022, from https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. "Share of digital in advertising spending in Europe from 2009 to 2020." Chart. May 15, 2021. Statista. Accessed January 24, 2022. https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. (2021). Share of digital in advertising spending in Europe from 2009 to 2020. Statista. Statista Inc.. Accessed: January 24, 2022. https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. "Share of Digital in Advertising Spending in Europe from 2009 to 2020." Statista, Statista Inc., 15 May 2021, https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe, Share of digital in advertising spending in Europe from 2009 to 2020 Statista, https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/ (last visited January 24, 2022)
