digital ad expenditure in Europe increased from 18.5 to 92 billion euros.
In 2021, digital advertising made 59 percent of total advertising spending in Europe. The share ore than tripled, compared to what was reported in 2009. In that period, Share of digital in advertising spending in Europe in selected years between 2009 and 2021
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
14
- Peru: social advertising 2018-2021
- Peru: search ad spend 2018-2021
- Peru: email ad spend 2018-2021
- Digital share of ad spend in Europe 2020, by country
- Peru: video ad spend 2018-2021
- Peru: display advertising 2018-2021
- Digital ad spend growth in China 2022-2026
- Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Chile: largest CyberMonday advertisers 2019
- Mexico: largest digital home hygiene advertisers 2020
- Chile: largest digital home hygiene advertisers 2020
- Colombia: largest digital home hygiene advertisers 2020
- Digital ad spend per person in Mexico 2015-2020
- AI and Big Data adoption in companies in Poland 2021
Further Content: You might find this interesting as well
Statistics
- Peru: social advertising 2018-2021
- Peru: search ad spend 2018-2021
- Peru: email ad spend 2018-2021
- Digital share of ad spend in Europe 2020, by country
- Peru: video ad spend 2018-2021
- Peru: display advertising 2018-2021
- Digital ad spend growth in China 2022-2026
- Nonprofit digital ad spend growth in North America & the UK 2021, by sector
- Chile: largest CyberMonday advertisers 2019
- Mexico: largest digital home hygiene advertisers 2020
- Chile: largest digital home hygiene advertisers 2020
- Colombia: largest digital home hygiene advertisers 2020
- Digital ad spend per person in Mexico 2015-2020
- AI and Big Data adoption in companies in Poland 2021
IAB Europe. (May 30, 2022). Share of digital in advertising spending in Europe in selected years between 2009 and 2021 [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. "Share of digital in advertising spending in Europe in selected years between 2009 and 2021." Chart. May 30, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. (2022). Share of digital in advertising spending in Europe in selected years between 2009 and 2021. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe. "Share of Digital in Advertising Spending in Europe in Selected Years between 2009 and 2021." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/
IAB Europe, Share of digital in advertising spending in Europe in selected years between 2009 and 2021 Statista, https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/ (last visited February 02, 2023)
Share of digital in advertising spending in Europe in selected years between 2009 and 2021 [Graph], IAB Europe, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/260698/europe-share-of-online-in-ad-spend/