Athlete/celebrity sponsorship sports apparel purchase decisions in the U.S. 2014

How important are athlete/celebrity sponsorships to your apparel purchase decisions?*

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Source

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Release date

April 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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