Reasons for choosing an SVOD service in the U.S. 2022
The most important factor in deciding whether to subscribe to a streaming service in the U.S. was the cost, according to over 90 percent of respondents to a 2022 survey. Second was specific content, with 87 percent of people stating to consider this when deciding on an SVOD service. Live TV and specific sports were the least common reasons for choosing a subscription-based streaming service.
