The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
- Media & Advertising›
- Advertising & Marketing ›
Most important attributes of effective B2B content marketing 2015
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
Exclusive Premium Statistic
The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
© Statista 2018
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
Show more- Show sources information
- Show publisher information
- Release date
- February 2015
- Region
- Worldwide, North America
- Survey time period
- January 9 to 20, 2015
- Number of respondents
- 285 respondents
- Age group
- 18 years and older
- Special properties
- among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
- Supplementary notes
-
The source does not specify the type of the survey.
The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"
More information
- Region
- Worldwide, North America
- Survey time period
- January 9 to 20, 2015
- Number of respondents
- 285 respondents
- Age group
- 18 years and older
- Special properties
- among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
- Supplementary notes
-
The source does not specify the type of the survey.
The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"
Other interesting statistics
B2B e-commerce volume in the United States 2006-2016
+
+Social media platforms used by marketers worldwide 2018, by target group
Leading B2B marketing technology companies 2016, by revenue
+
+Revenue of B2B media industry in the U.S. 2008-2016, by source
+
+B2B media, business and company information market size 2014-2020, by segment
+
+U.S. most effective B2B lead generation tactics 2017
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "B2B marketing "
- Industry overview
The most important statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)B2B e-commerce volume in the United States 2006-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing services companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016B2B marketing priorities in the U.S. 2016
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017Share of B2B revenues devoted to marketing in the U.S. in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Most commonly produced content marketing types worldwide as of September 2016Content types used for marketing worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016B2B marketing mobile website adoption in the U.S. 2013-2016
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015Most important attributes of effective B2B content marketing 2015
- How effective are the following content marketing tactics for B2B marketing?Effectiveness ratings of B2B content marketing tactics in North America 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015B2B e-mail lead generation: most effective tactics worldwide 2015
- Content marketing
The most important statistics
- Use of content marketing among B2B marketers in North America from 2012 to 2017Use of content marketing among B2B marketers in North America 2012-2017
- What are the goals for content marketing in your company?Organizational goals for B2B content marketing in North America 2016
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*Change of B2B content marketing budgets in North America 2017
- Largest B2B content marketing challenges in North America as of August 2015B2B content marketing challenges in North America 2015
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Content marketing in the U.S.
- 93 page/s
- English
- pptx
- Detailed references
Everything On "Content marketing in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing services revenue 2014, by type
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Effectiveness of B2B content marketing in North America 2012-2015
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing spending in Germany, France and the UK 2014-2020
- Content marketing spending in Europe 2014-2020
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- Survey on success of content marketing in Denmark 2017
- Leading marketing technology features used by U.S. B2B marketers 2017
- Content marketing initiatives in the United Kingdom (UK) 2014-2015
- Paid digital advertising usage by content marketers in the UK 2016
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Main goals in content marketing strategies in Spain in 2016
- Marketers' use of copywriting and content marketing services in the UK 2012-2013
- Metrics for successful content marketing in the United Kingdom (UK) 2016
- New sponsored articles published per week in Sweden 2017, by newspaper
- Motorcylce tires EU export distribution 2013
Studies
- B2B marketing
- Content marketing in the U.S.
- B2B Content Marketing 2018
- Content Marketing in the UK 2018
- B2B Content Marketing 2017
- B2C Content Marketing 2018
- The Personalization Imperative For Content Marketing
- B2C Manufacturing Content Marketing 2018
- B2C Content Marketing 2017
- Content Marketing in the UK 2017
- B2C Manufacturing Content Marketing 2017
- B2B Content Marketing 2016
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- B2C Content Marketing 2016
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Statistics on the topic
Free statistics
- B2B e-commerce volume in the United States from 2006 to 2016 (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of revenues allocated to marketing according to B2B companies in the United States in 2017
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- How effective are the following content marketing tactics for B2B marketing?
- What are the goals for content marketing in your company?
- Is your B2B content marketing spending going to increase or decrease over the next 12 months?*
- Marketers' use of copywriting services and content marketing strategy development services in the UK from 2012 to 2013
- Metrics for content marketing success according to marketers in the United Kingdom (UK) in 2016
Premium Statistics
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Most commonly produced content marketing types worldwide as of September 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2013 to 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- Reasons for using marketing automation according to B2B marketing professionals in North America and Europe as of May 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Use of content marketing among B2B marketers in North America from 2012 to 2017
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Which paid methods of content promotion does your organization use in its content marketing efforts?
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Largest B2B content marketing challenges in North America as of August 2015
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
- How do you rate the effectiveness of your organisation's use of content marketing?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Content marketing expenditure in Germany, France and the United Kingdom (UK) in 2014 and 2020 (in million euros)
- Content marketing expenditure in Europe in 2014, 2016 and 2020 (in million euros)
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- How do you rate the success of your content marketing campaigns compared to the last year?
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- What are the top five priorities that your organization's internal content creators will focus on this year?
- Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
- What content is best for social sharing?
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2016
- Average number of new sponsored articles published per week in Sweden in November 2017, by newspaper
- Distribution of destination countries for EU motorcycle tire exports in 2013
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
1 News
Latest News
New
New Market: Luxury Goods
The Consumer Market Outlook now includes historical market sizes and forecasts for 9 personal luxury goods categories as well as company data on key players in 50 countries.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.