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Most important attributes of effective B2B content marketing 2015

Published by Statista Research Department, Feb 17, 2015
The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

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Sources

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Release date

February 2015

Region

Worldwide, North America

Survey time period

January 9 to 20, 2015

Number of respondents

285 respondents

Age group

18 years and older

Special properties

among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America

Supplementary notes

The source does not specify the type of the survey.
The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"

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6

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8

Marketing effectiveness

3

Content marketing

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Event marketing

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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