The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015
among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
Supplementary notes
The source does not specify the type of the survey. The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"
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MarketingCharts. (February 17, 2015). Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015 [Graph]. In Statista. Retrieved February 25, 2020, from https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. "Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015." Chart. February 17, 2015. Statista. Accessed February 25, 2020. https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. (2015). Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015. Statista. Statista Inc.. Accessed: February 25, 2020. https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts. "Leading Attributes of Content Marketing Effectiveness According to B2b Marketing Professionals as of January 2015." Statista, Statista Inc., 17 Feb 2015, https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/
MarketingCharts, Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015 Statista, https://www.statista.com/statistics/405290/leading-attributes-effective-b2b-content/ (last visited February 25, 2020)
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