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Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

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About This Statistic

The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.

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B2B e-commerce volume in the United States 2006-2015
B2B e-commerce volume in the United States 2006-2015
Allocation of B2B marketing budgets in North America 2015+
Allocation of B2B marketing budgets in North America 2015
Social media platforms used by marketers worldwide 2017, by target group+
Social media platforms used by marketers worldwide 2017, by target group
CRM software used by U.S. marketing professionals 2015+
CRM software used by U.S. marketing professionals 2015
Revenue of B2B media industry in the U.S. 2008-2016, by source+
Revenue of B2B media industry in the U.S. 2008-2016, by source
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015+
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

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