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Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

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Description Source More information
The statistic shows leading attributes of effective content marketing according to B2B professionals in 2015. The source found that 90 percent of respondents believed that content needed to be audience-relevant in order to be effective.
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Release date
February 2015
Region
Worldwide, North America
Survey time period
January 9 to 20, 2015
Number of respondents
285 respondents
Age group
18 years and older
Special properties
among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America
Supplementary notes
The source does not specify the type of the survey.
The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"

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