Most important attributes of effective B2B content marketing 2015

Leading attributes of content marketing effectiveness according to B2B marketing professionals as of January 2015

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Release date

February 2015


Worldwide, North America

Survey time period

January 9 to 20, 2015

Number of respondents

285 respondents

Age group

18 years and older

Special properties

among senior B2B marketing leaders and business leaders: 72 percent of respondents were based in North America

Supplementary notes

The source does not specify the type of the survey.
The question was phrased by the source as follows: "In your opinion, what are the important elements of effective content?"

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