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Content marketing that drives engagement and lead generation in the UK 2014

Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?

by Statista Research Department, last edited Dec 31, 2014
Content marketing that drives engagement and lead generation in the UK 2014 This statistic illustrates UK marketers' response to a survey question about content marketing, driving engagement and lead generation. During the survey in May 2014, 20 percent of marketers reported that e-newsletters had the most positive impact on driving engagement with existing customers.
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Which of those which you currently invest in would you say has the most positive impact on driving engagement with existing customers/consumers, or has the most positive impact for lead generation with prospective customers/consumers?

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