The statistic presents an estimate of the annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015. It was estimated that untrustworthy digital advertising supply chain cost the U.S. advertising industry 8.2 billion U.S. dollars annually.
Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars)
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IAB (U.S.). (November 15, 2015). Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/
IAB (U.S.). "Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars)." Chart. November 15, 2015. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/
IAB (U.S.). (2015). Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/
IAB (U.S.). "Annual Cost Impact of Untrustworthy Digital Advertising Supply Chain in The United States as of 2015, by Source (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Nov 2015, https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/
IAB (U.S.), Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars) Statista, https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/ (last visited April 25, 2024)
Annual cost impact of untrustworthy digital advertising supply chain in the United States as of 2015, by source (in billion U.S. dollars) [Graph], IAB (U.S.), November 15, 2015. [Online]. Available: https://www.statista.com/statistics/495684/digital-ad-supply-chain-cost-usa/