This statistic presents the advertising revenue of the Major League Baseball in the United States during the regular season in 2016 and 2017. In 2017, MLB's national ad revenue amounted to 230.5 million U.S. dollars.
Major League Baseball advertising revenue during regular season in 2016 and 2017
(in million U.S. dollars)
The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
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Broadcasting & Cable. (October 2, 2018). Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/505267/mlb-ad-spend/
Broadcasting & Cable. "Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars)." Chart. October 2, 2018. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/505267/mlb-ad-spend/
Broadcasting & Cable. (2018). Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/505267/mlb-ad-spend/
Broadcasting & Cable. "Major League Baseball Advertising Revenue during Regular Season in 2016 and 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Oct 2018, https://www.statista.com/statistics/505267/mlb-ad-spend/
Broadcasting & Cable, Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/505267/mlb-ad-spend/ (last visited September 18, 2024)
Major League Baseball advertising revenue during regular season in 2016 and 2017 (in million U.S. dollars) [Graph], Broadcasting & Cable, October 2, 2018. [Online]. Available: https://www.statista.com/statistics/505267/mlb-ad-spend/
