Shares of biannual display ad revenue in the Netherlands 2014-2015, by exchange model

This statistic shows the market shares of the biannual display advertising revenue in the Netherlands from 2014 to 2016, by exchange platform. Real time bidding at open auctions fluctuated between 70 and 80, with roughly 73 percent of the display advertising revenue in the Netherlands in the first half of 2016.

Market shares of the biannual display advertising revenue in the Netherlands from 2014 to 2015, by exchange platform

Open auction (RTB)Private Market Place (Deal ID)Fixed pricing
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Sources

Release date

June 2017

Region

Netherlands

Survey time period

H1, 2014 to H2, 2016

Special properties

study is based on 20 participating companies

Supplementary notes

The source notes: "Figure based on respondent data only".

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