Least price sensitive food categories in Europe in 2015

This statistic shows the results of a survey in which respondents were asked which food categories they would not cut back or cut out consumption of, given a price increase in Europe in 2016. During the survey period, it was found that 45 percent would not cut back or cut out dairy or bread and bakery items, followed by 39 percent that would not cut back or cut out personal care products.

Share of consumers who would not cut back or cut out consumption of food categories given a price increase in Europe in 2015

Share of respondents
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Source

Release date

June 2016

Region

Europe

Survey time period

10th August to 4th September 2015

Number of respondents

30,000*

Special properties

online consumers.

Method of interview

Online survey

Supplementary notes

* The survey was conducted in multiple regions of the world. The number of respondents includes all regions. A breakdown of respondents by region was not given.

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