This statistic shows the share of marketeers mapping the customer journey in the Netherlands in 2016. As of 2016, roughly 45 percent of the respondents planned on working to map the journey of customers in the next 12 months.
respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"
Method of interview
Online survey
Supplementary notes
The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."
* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Further Content: You might find this interesting as well
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Adformatie. (May 30, 2016). Do you map the customer journey?* [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. "Do you map the customer journey?*." Chart. May 30, 2016. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. (2016). Do you map the customer journey?*. Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. "Do You Map The Customer Journey?*." Statista, Statista Inc., 30 May 2016, https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie, Do you map the customer journey?* Statista, https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/ (last visited May 31, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
