Netherlands: share of marketeers mapping the customer journey 2016

This statistic shows the share of marketeers mapping the customer journey in the Netherlands in 2016. As of 2016, roughly 45 percent of the respondents planned on working to map the journey of customers in the next 12 months.

Do you map the customer journey?*

Characteristic	Share of respondents
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Release date

May 2016

More information

Region

Netherlands

Survey time period

April 15, 2016 to April 25, 2016

Number of respondents

235 respondents

Special properties

respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"

Method of interview

Online survey

Supplementary notes

The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."

* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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