This statistic shows the share of marketeers mapping the customer journey in the Netherlands in 2016. As of 2016, roughly 45 percent of the respondents planned on working to map the journey of customers in the next 12 months.
respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"
Method of interview
Online survey
Supplementary notes
The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."
* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Adformatie. (May 30, 2016). Do you map the customer journey?* [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. "Do you map the customer journey?*." Chart. May 30, 2016. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. (2016). Do you map the customer journey?*. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie. "Do You Map The Customer Journey?*." Statista, Statista Inc., 30 May 2016, https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/
Adformatie, Do you map the customer journey?* Statista, https://www.statista.com/statistics/658372/share-of-marketeers-mapping-the-customer-journey-in-the-netherlands/ (last visited February 18, 2020)
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