Presence of MarTech officer in U.S. companies 2016

The statistics shows data on the presence of MarTech officers in U.S. companies as of May 2016. During a survey, four percent of responding marketers stated that there was no person on their marketing team who was mainly responsible for marketing technology use and they did not think it was necessary to have a dedicated person to own that in the next 12 months.

Share of companies in the United States indicating a presence of a MarTech officer in 2016

Share of respondents
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Source

Release date

August 2016

Region

United States

Survey time period

May 2016

Number of respondents

(see further comments)

Supplementary notes

The survey was carried out among 532 marketers from the U.S., the UK, Germany, France, Spain, and Italy. No separate number for the U.S. was provided.
Question: Do you have a person on your marketing team who is mainly responsible for marketing technology use?

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