This statistic presents the share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category. In February 2016, mobile dark social generated 36 percent of clickbacks in the style and fashion category.
Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category
1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track. 2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
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RadiumOne. (June 10, 2016). Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. "Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category." Chart. June 10, 2016. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. (2016). Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne. "Share of Mobile Dark Social Clickbacks of All Clickbacks on Shared Content in Europe in 2016, by Advertiser Category." Statista, Statista Inc., 10 Jun 2016, https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
RadiumOne, Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category Statista, https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/ (last visited November 09, 2024)
Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category [Graph], RadiumOne, June 10, 2016. [Online]. Available: https://www.statista.com/statistics/686918/share-of-mobile-dark-social-clickbacks-on-shared-content-in-europe-by-category/
