Share of mobile dark social clickbacks on shared content in Europe 2016, by category

Share of mobile dark social clickbacks of all clickbacks on shared content in Europe in 2016, by advertiser category

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Source

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Release date

June 2016

Region

Europe

Survey time period

February 2016

Supplementary notes

The source adds the following information:

"WHAT IS DARK SOCIAL?

1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track.
2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."

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