Barilla Group: reasons for customer contact 2015

This statistic shows the share of customers contacting the Italian food company Barilla Group in 2015, broken down by reason of contact. As of the survey period, the share of customers inquiring about food nutrition or safety was about five percent. By contrast, 29 percent of the customers contacted Barilla in order to obtain information on promotional initiatives.

Share of customers contacting the Italian food company Barilla Group in 2015, by reason

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Source

Release date

December 2016

Region

Italy

Survey time period

2015

Supplementary notes

Barilla Group includes the following trademarks: Barilla, Mulino Bianco, Voiello, Pavesi, Barilla Restaurants, Misko, Filiz, Harrys, Wasa, Gran Cereale, Pan di Stelle, Yemina, First.

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