U.S. online review usage prior to new product purchase 2017, by product

Published by Ani Petrosyan, Jul 7, 2022
The statistic presents information on the most common types of products that U.S. consumers read online reviews for before making a new purchase. During the April 2017 survey, 54 percent of responding online review users read online restaurant reviews before visiting.

Which types of products or brands have you read online reviews about before purchasing the product?

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Release date

June 2017

Region

United States

Survey time period

April 2017

Number of respondents

466 respondents

Age group

25 years and older

Special properties

read online reviews before purchasing product

Method of interview

Online survey

Citation formats
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Overview

8

Product reviews

8

Business reviews

4

Review platforms

8

Further related statistics

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Topics

Online reviewsDigital advertising in the U.S.Digital advertising formats in the U.S.Influencer marketing worldwideSocial sharing
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