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Monetized header bidding ad impression volume growth worldwide 2018, by device

Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device

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Release date

November 2018



Survey time period

Q1 2017 to Q3 2018

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

*Starting with Q1 2018, mobile includes both we and in-app.
Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
Figures for missing periods were not provided by the source

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Statistics on "Programmatic advertising worldwide"

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