Monetized header bidding ad impression volume growth worldwide 2018, by device

This statistic shows the growth rates of header bidding advertising impressions volume worldwide from the first quarter of 2017 to the third quarter of 2018, by device. The findings show that mobile header bidding impressions grew by 95 percent in the third quarter of 2018, compared to the same period in the previous year.

Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device

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Release date

November 2018



Survey time period

Q1 2017 to Q3 2018

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

*Starting with Q1 2018, mobile includes both we and in-app.
Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
Figures for missing periods were not provided by the source

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Statistics on "Programmatic advertising"

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