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Digital advertising spending growth in Europe 2013-2018, by format
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Digital advertising spending growth in Europe 2013-2018, by format
Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
by Statista Research Department,
last edited
Sep 17, 2019
This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.
Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
| Internet | Internet display | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Internet | Internet display | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by Statista Research Department,
last edited
Sep 17, 2019
This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.
- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- Europe
- Survey time period
- 2016
- Supplementary notes
- Figures were calculated based on data provided by the source.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Europe
- Survey time period
- 2016
- Supplementary notes
- Figures were calculated based on data provided by the source.
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