This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.
Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
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GroupM. (December 4, 2017). Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
GroupM. "Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format." Chart. December 4, 2017. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
GroupM. (2017). Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
GroupM. "Year-on-year Change of Digital Advertising Spending in Europe from 2013 to 2018, by Format." Statista, Statista Inc., 4 Dec 2017, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
GroupM, Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format Statista, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/ (last visited February 20, 2020)
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