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Digital advertising spending growth in Europe 2013-2018, by format

Published by Statista Research Department, Jan 26, 2021
This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.

Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format

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Source

Release date

December 2017

Region

Europe

Survey time period

2016

Supplementary notes

Figures were calculated based on data provided by the source.

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