In 2021, retail media was the fastest growing digital advertising environment in Europe, with an annual spending growth rate of 113 percent. Overall, digital ad expenditure grew by 31 percent across Europe that year.
Change in digital advertising spending in Europe in 2021, by format and type
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Statistics
IAB Europe. (May 20, 2022). Change in digital advertising spending in Europe in 2021, by format and type [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in digital advertising spending in Europe in 2021, by format and type." Chart. May 20, 2022. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. (2022). Change in digital advertising spending in Europe in 2021, by format and type. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2021, by Format and Type." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe, Change in digital advertising spending in Europe in 2021, by format and type Statista, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/ (last visited August 17, 2022)