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Digital advertising spending growth in Europe 2013-2018, by format
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Digital advertising spending growth in Europe 2013-2018, by format
Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.
Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
| Internet | Internet display | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Internet | Internet display | Paid search | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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This statistic displays the year-on-year growth of digital advertising spending in Europe from 2013 to 2018, broken down by format. In 2018, spending on paid search advertising increased by 12.2 percent compared to the previous year, whereas spending on display advertising was less strong at 9.45 percent. Overall internet ad expenditure grew by 10.6 percent across Europe.
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- Show publisher information
- Release date
- December 2017
- Region
- Europe
- Survey time period
- 2016
- Supplementary notes
- Figures were calculated based on data provided by the source.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- Europe
- Survey time period
- 2016
- Supplementary notes
- Figures were calculated based on data provided by the source.
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Statistics on "Advertising in Europe"
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- Western European countries ranked by advertising spending in 2016 (in million U.S. dollars)Largest advertising markets in Western Europe 2016
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)Europe: media advertising split 2013-2016
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- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)Highest spending advertisers in Germany 2017
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)Highest spending advertisers in Spain 2016
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)Highest spending advertisers in Italy 2017
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- Digital Media
The most important statistics
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)Online advertising spending in Europe 2006-2017
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)Online advertising spending in Europe 2013-2017, by format
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)Largest online advertising markets in Europe 2016-2017
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The most important statistics
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- Digital advertising spending growth in European countries 2016
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- Digital advertising expenditure in Portugal 2008-2015
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- Advertising in Belgium
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
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- Advertising in Europe
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- Political advertising in the U.S.
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Statistics on "Advertising in Europe"
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
- Western European countries ranked by advertising spending in 2016 (in million U.S. dollars)
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)
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- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
- Change in online advertising spending in select European countries in 2016 and 2017
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- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)
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- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)
- Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)
- European countries ranked by growth of digital advertising spending in 2016
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- Mobile advertising expenditure year-on-year growth in Germany from 2013 to 2015
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- Ranking of most profitable companies in Norway as of March 2019, by net profit (in billion NOK)
- Average annual salary of data center team leaders in the ICT industry in Germany from 2010 to 2016 (in euros)
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