In a study on the click-through rate (CTR) of global search ads, it was found that in the second quarter of 2020 the CTR was at 1.7 percent. In the corresponding quarter of the previous year, the study stated that the CTR was at 2.2 percent.
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Online advertising metrics
Overview
7
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Search ads CTR worldwide 2017-2022
- Premium Statistic Search ads CPC worldwide 2017-2022
- Premium Statistic Social video ads CTR worldwide in 2019, by platform and age
- Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type
Facebook
4
Twitter
4
Google
6
- Basic Statistic U.S. Google AdWords CPC 2018, by industry
- Basic Statistic U.S. Google AdWords CPA 2018, by industry
- Premium Statistic U.S. Google AdWords CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPC 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPA 2018, by industry
E-mail
6
- Premium Statistic E-mail inbox placement rate worldwide 2018, by industry
- Premium Statistic Global spam placement rate 2018, by category
- Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
- Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Influencer marketing
4
- Premium Statistic Influencer marketing campaign average EMV 2016-2018
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Average AQS score among influencers on Instagram worldwide in 2018
- Premium Statistic Average AQS score among influencers on Instagram worldwide 2018, by profile size
Further related statistics
17
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- Growth of search ad spend in Europe 2012-2021
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Search ad spend growth in the UK 2020-2023
- Peru: search ad spend 2018-2021
- Market distribution of digital advertising in Italy 2017
- Search ad spend in Ireland 2018-2021
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Search advertising spending in the U.S. 2019-2026
- Nigeria search ad revenue 2010-2022
- GoogleAds average monthly CPC in South Africa 2020, by industry
- Google search CTR worldwide 2020, by type
- GoogleAds CPC in MENA 2022, by country
- Online advertisement click rate in Poland 2017, by age
- Sense of meaning in employment among workers worldwide 2012-2014, by region
- Industry revenue of “manufacture of textiles“ in Bulgaria 2012-2025
Further Content: You might find this interesting as well
Statistics
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- Growth of search ad spend in Europe 2012-2021
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Search ad spend growth in the UK 2020-2023
- Peru: search ad spend 2018-2021
- Market distribution of digital advertising in Italy 2017
- Search ad spend in Ireland 2018-2021
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Search advertising spending in the U.S. 2019-2026
- Nigeria search ad revenue 2010-2022
- GoogleAds average monthly CPC in South Africa 2020, by industry
- Google search CTR worldwide 2020, by type
- GoogleAds CPC in MENA 2022, by country
- Online advertisement click rate in Poland 2017, by age
- Sense of meaning in employment among workers worldwide 2012-2014, by region
- Industry revenue of “manufacture of textiles“ in Bulgaria 2012-2025
Skai. (June 16, 2022). Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022 [Graph]. In Statista. Retrieved February 09, 2023, from https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. "Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022." Chart. June 16, 2022. Statista. Accessed February 09, 2023. https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. (2022). Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022. Statista. Statista Inc.. Accessed: February 09, 2023. https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai. "Search Advertising Clickthrough Rate (Ctr) Worldwide from 1st Quarter 2017 to 1st Quarter 2022." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/873637/search-advertising-ctr/
Skai, Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022 Statista, https://www.statista.com/statistics/873637/search-advertising-ctr/ (last visited February 09, 2023)
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2022 [Graph], Skai, June 16, 2022. [Online]. Available: https://www.statista.com/statistics/873637/search-advertising-ctr/