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Search ads CTR worldwide Q1 2017 - Q4 2018
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Search ads CTR worldwide Q1 2017 - Q4 2018
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
The timeline presents the search advertising clickthrough rate (CTR) worldwide from the first quarter of 2017 to the fourth quarter of 2018. According to the source, search ads had a CTR of 2.2 percent in the fourth quarter of 2018, a decrease from 2.5 percent in the corresponding period in 2017.
Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
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| Clickthrough rate | |
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Description
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The timeline presents the search advertising clickthrough rate (CTR) worldwide from the first quarter of 2017 to the fourth quarter of 2018. According to the source, search ads had a CTR of 2.2 percent in the fourth quarter of 2018, a decrease from 2.5 percent in the corresponding period in 2017.
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- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Online advertising metrics
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Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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Statistics on "Online advertising metrics"
- Overview
The most important statistics
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- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Social media ads CTR worldwide Q1 2017 - Q4 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Search ads CTR worldwide Q1 2017 - Q4 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)Search ads CPC worldwide Q1 2017 - Q4 2018
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- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
The most important statistics
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- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPC of Facebook advertising campaigns in 2018, by objective
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
The most important statistics
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018Twitter ad engagement change Q3 2014 - Q4 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
The most important statistics
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPA 2018, by industry
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)Most expensive keywords in Google Adwords 2017
The most important statistics
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industryUnique click-through rates of marketing e-mails worldwide 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industryMean unsubscribe rates of marketing e-mails worldwide in 2016, by industry
- Influencer marketing
The most important statistics
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2017
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- YouTube
The most important statistics
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017YouTube video ad viewability rates in the Americas 2016-2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)Worldwide YouTube advertising CPV in 2016, by generation
- YouTube advertising view rates worldwide in 2016, by generationWorldwide YouTube advertising view rates in 2016, by generation
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Statistics
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth in Europe Q4 2014-Q4 2015, by search engine
- Search engine advertising - effectiveness in Q1 2013, by region
- Paid search spend growth for Yahoo and Bing in Europe Q4 2014-Q4 2015
- Paid search spend growth in Europe Q4 2014-Q4 2015
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Italy: online ad spend 2017, by format
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Canada: search advertising revenue 2005-2016
- Retailers in the U.S. - holiday season paid search ad spend 2015
- Italy: market share of advertising industry 2017, by category
- NHN Corporation's search ad sales as of 2nd quarter 2013
- Italy: search advertising industry turnover 2014-2017
- Adverts that received clicks from tablet Spain 2015, by topic
- B2B publishing revenue worldwide 2013-2019
Studies
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Digital search advertising in the United Kingdom
- Online advertising metrics
- IAB and DDMA Report on Search Advertising
- Digital advertising in the United Kingdom (UK)
- IAB and DDMA Report on Search Advertising
- IAB and DDMA Report on Paid Search Advertising
- Search
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Europe AdEx Benchmark 2017
- IAB Report on 2017 Digital Advertising Spend
- Europe AdEx Benchmark 2016
- The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015
Statistics on "Online advertising metrics"
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)
- YouTube advertising view rates worldwide in 2016, by generation
- Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category
- Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search
- Year-on-year change of paid search advertising spend for Google in Europe in 4th quarter 2014 and 4th quarter 2015
- Share of paid search advertising spending in Europe from 4th quarter 2014 to 4th quarter 2015, by search engine
- Year-on-year change of paid search advertising spend in Europe in 4th quarter 2014 and 4th quarter 2015, by search engine
- Effectiveness of search engine advertising worldwide in 1st quarter of 2013, by region
- Year-on-year change of paid search advertising spend for Yahoo and Bing in Europe in 4th quarter 2014 and 4th quarter 2015
- Year-on-year change of paid search advertising spend in Europe in 4th quarter 2014 and 4th quarter 2015
- Growth of paid search cost-per-click (CPC) in Europe from 4th quarter 2014 to 4th quarter 2015
- Share of paid search advertising spending going to Google in Europe from 4th quarter 2014 to 4th quarter 2015
- Growth of paid search click-through-rates (CTR) in Europe from 4th quarter 2014 to 4th quarter 2015
- Online ad spend in Italy in 2017, by format (in million euros)
- Share of paid search advertising spending going to Yahoo and Bing in Europe from 4th quarter 2014 to 4th quarter 2015
- Internet search advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Holiday season paid search advertising spending of select retailers in the United States in 2015 (in million U.S. dollars)
- Market share of advertising industry in Italy as of 2017, by category
- NHN Corporation's search advertising sales from 1st quarter 2012 to 2nd quarter 2013 (in billion South Korean won)
- Search advertising industry turnover in Italy from 2014 to 2017* (in billion euros)
- Advertising topics with the largest share of clicks from tablets in Spain in 2015, broken down by the share of users who clicked on each topic
- Business-to-business publishing revenue worldwide from 2013 to 2019 (in billion U.S. dollars)
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