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Search ads CTR worldwide Q2 2018 - Q2 2020

Published by Statista Research Department, Jan 14, 2021
In a study on the click-through rate (CTR) of global search ads, it was found that in the second quarter of 2020 the CTR was at 1.7 percent. In the corresponding quarter of the previous year, the study stated that the CTR was at 2.2 percent.

Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter of 2020

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Source

Release date

July 2020

Region

Worldwide

Survey time period

Q2 2018 to Q2 2020

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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