The timeline presents the search advertising clickthrough rate (CTR) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, search ads had a CTR of 2.5 percent in the third quarter of 2019, a decrease of 0.2 percent from the corresponding period in 2018.
Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Kenshoo. (October 28, 2019). Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019 [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. "Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019." Chart. October 28, 2019. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. (2019). Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. "Search Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2018 to 3rd Quarter 2019." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo, Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019 Statista, https://www.statista.com/statistics/873637/search-advertising-ctr/ (last visited February 18, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
