The timeline presents the search advertising clickthrough rate (CTR) worldwide from the second quarter of 2018 to the fourth quarter of 2019. According to the source, search ads had a CTR of 2.2 percent in the last quarter of 2019, same result as in the corresponding period in 2018.
Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Kenshoo. (March 10, 2020). Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019 [Graph]. In Statista. Retrieved July 02, 2020, from https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. "Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019." Chart. March 10, 2020. Statista. Accessed July 02, 2020. https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. (2020). Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019. Statista. Statista Inc.. Accessed: July 02, 2020. https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo. "Search Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2018 to 4th Quarter 2019." Statista, Statista Inc., 10 Mar 2020, https://www.statista.com/statistics/873637/search-advertising-ctr/
Kenshoo, Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019 Statista, https://www.statista.com/statistics/873637/search-advertising-ctr/ (last visited July 02, 2020)
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