The timeline presents the search advertising cost-per-click (CPC) worldwide from the second quarter of 2018 to the fourth quarter of 2019. According to the source, search ads' CPC amounted to 62 U.S. cents in the last quarter of 2019.
Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 4th quarter 2019
(in U.S. dollars)
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Kenshoo. (March 10, 2020). Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved July 12, 2020, from https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. "Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars)." Chart. March 10, 2020. Statista. Accessed July 12, 2020. https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. (2020). Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 12, 2020. https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. "Search Advertising Cost-per-click (Cpc) Worldwide from 2nd Quarter 2018 to 4th Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 10 Mar 2020, https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo, Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 4th quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/873639/search-advertising-cpc/ (last visited July 12, 2020)
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