Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the first quarter of 2022 was at 0.62 U.S. dollars, compared to 0.52 U.S. dollars in the first quarter of 2021.
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022
(in U.S. dollars)
based on data measured on the Skai platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: "Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network."
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Skai. (June 16, 2022). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. "Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022 (in U.S. dollars)." Chart. June 16, 2022. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. (2022). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. "Search Advertising Cost-per-click (Cpc) Worldwide from 1st Quarter 2017 to 1st Quarter 2022 (in U.S. Dollars)." Statista, Statista Inc., 16 Jun 2022, https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai, Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/873639/search-advertising-cpc/ (last visited June 25, 2022)
