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Search ads CPC worldwide Q1 2017 - Q4 2018

Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)

Search ads CPC worldwide Q1 2017 - Q4 2018 The timeline presents the search advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the fourth second quarter of 2018. According to the source, search ads' CPC amounted to 45 U.S. cents in the fourth quarter of 2018, down from 51 U.S. cents in the corresponding period in 2017.
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Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)

CPC in U.S. dollars
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CPC in U.S. dollars
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Description

Source

More information

The timeline presents the search advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the fourth second quarter of 2018. According to the source, search ads' CPC amounted to 45 U.S. cents in the fourth quarter of 2018, down from 51 U.S. cents in the corresponding period in 2017.
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Release date
January 2019
Region
Worldwide
Survey time period
Q1 2017 to Q4 2018
Special properties
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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