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Search ads CPC worldwide Q2 2018 - Q2 2020

Published by Statista Research Department, Feb 15, 2021
Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the second quarter of 2020 was at 0.49 U.S. dollars, compared to 0.69 U.S. dollars in the second quarter of 2019.

Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 2nd quarter 2020 (in U.S. dollars)

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Source

Release date

July 2020

Region

Worldwide

Survey time period

Q2 2018 to Q2 2020

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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