The timeline presents the search advertising cost-per-click (CPC) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, search ads' CPC amounted to 43 U.S. cents in the third quarter of 2019.
Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019
(in U.S. dollars)
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Kenshoo. (October 28, 2019). Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. "Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars)." Chart. October 28, 2019. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. (2019). Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo. "Search Advertising Cost-per-click (Cpc) Worldwide from 2nd Quarter 2018 to 3rd Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/873639/search-advertising-cpc/
Kenshoo, Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/873639/search-advertising-cpc/ (last visited February 19, 2020)
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