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Search ads CPC worldwide Q2 2018 - Q3 2019
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Search ads CPC worldwide Q2 2018 - Q3 2019
Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars)
by A. Guttmann,
last edited
Nov 4, 2019
The timeline presents the search advertising cost-per-click (CPC) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, search ads' CPC amounted to 43 U.S. cents in the third quarter of 2019.
Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars)
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| CPC in U.S. dollars | |
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Description
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by A. Guttmann,
last edited
Nov 4, 2019
The timeline presents the search advertising cost-per-click (CPC) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, search ads' CPC amounted to 43 U.S. cents in the third quarter of 2019.
- Show sources information
- Show publisher information
- Release date
- October 2019
- Region
- Worldwide
- Survey time period
- Q2 2018 to Q3 2019
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
More information
- Region
- Worldwide
- Survey time period
- Q2 2018 to Q3 2019
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Statistics on "Online advertising metrics"
- Overview
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- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q2 2018 - Q3 2019
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019Social media ads CTR worldwide Q2 2018 - Q3 2019
- Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019Search ads CTR worldwide Q2 2018 - Q3 2019
- Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 3rd quarter 2019 (in U.S. dollars)Search ads CPC worldwide Q2 2018 - Q3 2019
- Social video advertising clickthrough rate (CTR) worldwide as of August 2019, by platform and age groupSocial video ads CTR worldwide in 2019, by platform and age
- Conversion rate of in-app video and display advertising worldwide in 1st quarter 2019Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Conversion rate of in-app video advertising worldwide in1st quarter 2019, by typeConversion rate of in-app video advertising worldwide Q1 2019, by type
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPC of Facebook advertising campaigns in 2018, by objective
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
The most important statistics
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 3rd quarter 2019Twitter ad engagement change Q3 2014 - Q3 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2019 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q3 2019
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2019Twitter median CTR worldwide Q1 2017- Q3 2019
The most important statistics
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPA 2018, by industry
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
- Average mobile clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018U.S. Google AdWords mobile CTR 2018, by industry
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPC 2018, by industry
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords mobile CPA 2018, by industry
The most important statistics
- E-mail inbox placement rate worldwide in 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
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- Influencer marketing
The most important statistics
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2018
- Year-on-year growth in engagement rates among influencers worldwide from 2018 to 2019, by number of followersAnnual growth in engagement rates among global influencers 2019, by profile size
- Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018Average AQS score among influencers on Instagram worldwide in 2018
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Statistics
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Apple search ads TTR worldwide in 2018, by category
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- U.S. Yahoo! Bing Network CPC 2013-2014, by industry
- Italy: search advertising industry turnover 2014-2017
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth for Yahoo and Bing in Europe Q4 2014-Q4 2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Paid search spend growth in Europe Q4 2014-Q4 2015
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Market distribution of digital advertising in Italy 2017
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Canada: search advertising revenue 2005-2017
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Paid search CPC change in the Netherlands 2016, by device
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Global antimicrobial coatings market share by product type 2013
- Sales of international brands in 2008
Statistics on "Online advertising metrics - Overview"
- Social media ads CPM worldwide Q2 2018 - Q3 2019
- Social media ads CTR worldwide Q2 2018 - Q3 2019
- Search ads CTR worldwide Q2 2018 - Q3 2019
- Search ads CPC worldwide Q2 2018 - Q3 2019
- Social video ads CTR worldwide in 2019, by platform and age
- Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Conversion rate of in-app video advertising worldwide Q1 2019, by type
Statistics on "Online advertising metrics - Facebook"
Statistics on "Online advertising metrics - Twitter"
Statistics on "Online advertising metrics - Google"
Statistics on "Online advertising metrics - E-mail"
- E-mail inbox placement rate worldwide 2018, by industry
- Global spam placement rate 2018, by category
- E-mail marketing performance metrics worldwide 2019, by transaction type
- Open rates of marketing e-mails worldwide 2018, by industry
- Engagement/rates of marketing e-mails worldwide 2018, by industry
- Click-to-open rates of marketing e-mails worldwide H1 2019, by industry
Statistics on "Online advertising metrics - Influencer marketing"
Further related statistics
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- U.S. Yahoo! Bing Network CPC 2013-2014, by industry
- Italy: search advertising industry turnover 2014-2017
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth for Yahoo and Bing in Europe Q4 2014-Q4 2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Paid search spend growth in Europe Q4 2014-Q4 2015
- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Market distribution of digital advertising in Italy 2017
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Canada: search advertising revenue 2005-2017
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Paid search CPC change in the Netherlands 2016, by device
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Global antimicrobial coatings market share by product type 2013
- Sales of international brands in 2008
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