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Search ads CPC worldwide Q1 2017 - Q4 2018
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Search ads CPC worldwide Q1 2017 - Q4 2018
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
The timeline presents the search advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the fourth second quarter of 2018. According to the source, search ads' CPC amounted to 45 U.S. cents in the fourth quarter of 2018, down from 51 U.S. cents in the corresponding period in 2017.
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
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Description
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The timeline presents the search advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the fourth second quarter of 2018. According to the source, search ads' CPC amounted to 45 U.S. cents in the fourth quarter of 2018, down from 51 U.S. cents in the corresponding period in 2017.
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- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Online advertising metrics
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Statistics on "Online advertising metrics"
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- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
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Statistics
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
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- Google's share of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
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- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Italy: search advertising industry turnover 2014-2017
- Paid search spend growth in Europe Q4 2014-Q4 2015, by search engine
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- Paid Google search ad spend in the Netherlands 2016, by device
- Search advertising: cost-per-click change in the United Kingdom (UK) 2013, by device
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Paid search ad spend in travel industry in the Netherlands 2015, by device
- Italy: market share of advertising industry 2017, by category
- Vaillant Group - key figures 2011-2016
Statistics on "Online advertising metrics"
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
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- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
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- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)
- YouTube advertising view rates worldwide in 2016, by generation
- Growth of paid search cost-per-click (CPC) in Europe from 4th quarter 2014 to 4th quarter 2015
- Search ads tap through rates (TTR) of mobile apps in Apple App Store worldwide as of March 2018, by app category
- Search ads median tap through rates (TTR) of mobile apps in Apple App Store worldwide as of May 2018, by position in search
- Average cost per click on Yahoo! Bing Network in selected industries in the United States in 1st quarter 2013 and 2014 (in U.S. dollars)
- Share of paid search advertising spending going to Yahoo and Bing in Europe from 4th quarter 2014 to 4th quarter 2015
- Year-on-year change of paid search advertising spend in Europe in 4th quarter 2014 and 4th quarter 2015
- Share of paid search advertising spending going to Google in Europe from 4th quarter 2014 to 4th quarter 2015
- Growth of paid search click-through-rates (CTR) in Europe from 4th quarter 2014 to 4th quarter 2015
- Effectiveness of search engine advertising worldwide in 1st quarter of 2013, by region
- Share of paid search advertising spending in Europe from 4th quarter 2014 to 4th quarter 2015, by search engine
- Search advertising industry turnover in Italy from 2014 to 2017* (in billion euros)
- Year-on-year change of paid search advertising spend in Europe in 4th quarter 2014 and 4th quarter 2015, by search engine
- Year-on-year change of paid search advertising spend for Yahoo and Bing in Europe in 4th quarter 2014 and 4th quarter 2015
- Year-on-year change of paid search advertising spend for Google in Europe in 4th quarter 2014 and 4th quarter 2015
- Distribution of paid Google search advertisement spend in the Netherlands from the first quarter of 2016 to the fourth quarter of 2016, by device
- Search advertising cost-per-click (CPC) change in the United Kingdom (UK) in 2013, by device
- Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros)
- Market share of paid search advertisement spend in the travel industry in the Netherlands in 2015, by device
- Market share of advertising industry in Italy as of 2017, by category
- Vaillant Group: key figures in FY 2011 and FY 2016
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